The new version 4.0 of the company�s e-yield revenue management product provides the industry�s only complete solution to manage all facets of hotel revenue: transient, contract, group and ancillary.  e-yield 4.0 and associated product modules are based on groundbreaking, proprietary intellectual property that is being developed and deployed in conjunction with industry leading clients such as Conrad Hotels, Hyatt International, Gaylord Resorts and Convention Centers, and Hilton International and with leading technology vendors including Pegasus, TRUST, Springer-Miller, IAD, Softbrands, Newmarket and Daylight among others.

SCALABLE PLATFORM: e-yield 4.0 operates in Microsoft or Unix environments; with a PMS, CRS or both; for one hotel or a regional cluster of hotels or an entire chain; and can be installed locally or centrally using a LAN, WAN or the Internet.  IDeaS e-yield 4.0 also includes a new database architecture that supports transaction-level data capture for future data warehousing and CRM applications, robust sales and catering integrations for seamless access to all group-related activities and advanced Central Yielding, building on central solutions deployed with Vail Resorts, Universal Studios and other clients.

DYNAMIC PRICING ENGINE: What price to quote a guest inquiry which has no pre-established rate is one of the toughest issues in the business; quote too high and there is a risk of losing a needed booking, quote too low and there is a danger of diluting revenue.  Conrad Hotels has collaborated in the design and implementation of IDeaS Dynamic Pricing Solution, coined BAR for �Best Available Rate.�  BAR was engineered to select the optimal room rate for these �unqualified� buyers to maximize revenue.  �With a very smart and demanding client in Conrad Brussels and some brilliant development with IDeaS intellectual property, we were able to deliver a breakthrough application,� said Ed Booth, CEO of IDeaS Revenue Management.  �Having a dynamic pricing engine in a tough and fluctuating environment will give our clients a major advantage in their markets.�

CHANNEL AND DISTRIBUTION OPTIMIZATION: All hotels are grappling with how to manage, control and optimize the fast-growing electronic channels.  IDeaS and Pegasus Solutions have jointly developed a capability, which enables PMS-centric hotels to revenue-manage all CRS and Internet channels in real time.   IDeaS restriction decisions are automatically uploaded to both the property management system and Pegasus� Rezview CRS.  e-yield 4.0 also delivers a restriction report that activates Trust International�s recently announced CRS yield controls.  This innovation gives hotels the control they need at both the property and through electronic channels to create demand and optimize revenue from the full array of channels.  IDeaS is pursuing further initiatives in this increasingly critical area.     

CORPORATE CONTRACTS: The Contract Evaluation Module was developed jointly with Hyatt International and has been deployed globally to assist in assessing how much a corporate account is really worth.  This automated tool enables hotels to define the value of long-term negotiated corporate contracts, eliminating manual evaluations.  According to Philip Schaetz, Regional Revenue Manager, Germany for Hyatt International, �We actually save time because we focus on the right customers. It makes a huge difference in evaluating the actual value of the account.�

FORECASTING, EVALUATING & MANAGING GROUPS:  The way hotels weave together transient and group business can be the key to revenue and profitability.  Building on IDeaS superior group forecasting capabilities, Gaylord Resorts and Hilton International contributed to developing enhanced group forecasting, group evaluation and group management capabilities, which are part of e-yield 4.0 and a separate Group Management Module.  With 2,883 rooms and 82% group business, Gaylord Opryland required the world�s most advanced group capabilities to quickly and simultaneously evaluate group requests, on preferred and alternate arrival dates.  A salesperson can assess the value of a group under differing assumptions or even at different hotels, creating the best match between group needs and hotels� most profitable dates and location.  As the day of arrival approaches, constantly adjusting forecasts automatically �tune� the intake of transient business to fill the hotel at the right rates while also managing group totals and �shoulder nights.�

About IDeaS, Inc.
Integrated Decisions and Systems, Inc. �IDeaS� is the leading provider of revenue management solutions that deliver measurable, guaranteed revenue increases.  The company has invented solutions that enable global clients to manage complex market segmentation, packaging, pricing and inventory management.  IDeaS solutions create compelling enterprise value: 1) Increased Revenue�guaranteed, 2) Higher Profits and 3) Enhanced Asset Valuations.

IDeaS� founders pioneered innovative revenue management solutions for companies including US Air, Northwest Airlines and United Van Lines.  In 1996, IDeaS created a solution designed for the hospitality industry; fundamentally changing the practice of revenue management with automated decision execution solutions and guaranteed results. IDeaS clients include global hotel properties and chains, such as the Plaza Athénée Paris, Vail Resorts, Hyatt International Corporation, Inter-Continental Hotels & Resorts, Hilton International, Millennium & Copthorne, Six Continents Hotels, Mandarin Oriental Hotel Group and Kempinski Hotels and Resorts, among others. 

IDeaS has been recognized as one of America�s entrepreneurial growth leaders in the �Inc 500�, �Software 500� and Deloitte & Touche�s �Fast 50.� In the past year, IDeaS has also won the prestigious �World Class Solution� Award recognizing innovative, successful business intelligence implementations that provide true business value.

IDeaS, founded in 1989, is headquartered in Minneapolis, Minnesota. The company maintains technology development, support and sales offices in North America, the United Kingdom, Europe, Australia and Asia. For more information, visit www.eyield.com or call 651-905-320