�The system is perfect for us. In order to optimize our business and manage 701 rooms, we needed an automated revenue management system such as e-yield?. Finding the right mix between group and transient business is critical for a hotel of our size. We have evaluated in detail several competitor products to e-yield that are available on the market; our choice was IDeaS. The system, the team at IDeaS, the pro-active support and, of course, the huge financial benefits we experienced have left no doubt that we made the right choice.  We will probably continue with more installations into our other Blue Band hotel properties.� said Anja Reuter, Director of Business Development at the Hotel Berlin. 

The Hotel Berlin is Blue Band�s flagship property. A world-renowned property, the Hotel Berlin is regarded as one of the great hotels of the capital.  It features 701 rooms, including 30 suites in the heart of Berlin. The Superior First Class Hotel Berlin lies directly in the government quarter and close to Berlin's premier shopping districts.  It is one of five, three-to-four star plus Blue Band properties located in and around the city center of Berlin.

�With the success at the Hotel Berlin, IDeaS again proves its ability to deliver long-term and measurable results for independent properties and smaller regional chains such as the Hotel Berlin and Blue Band Hotels. An automated Revenue Management solution is mission critical for all different types of hotels and IDeaS delivers results that contribute to the success of global hotel clients�, adds Fabian Specht, Director of Business Development & Distribution for IDeaS International in Europe, Africa and the Middle East.

About e-yieldTM Revenue Management Solution
The e-yield? Revenue Management Solution by IDeaS automates the decisions that accept the most profitable mix of business, selling hotel rooms at optimum prices. e-yield? is a scaleable enterprise solution that is customized to meet the precise requirements of each individual property, its unique characteristics and business practices. It is designed to analyze the demand in the marketplace, match the most profitable demand to available inventory and manage room inventory by automating the decisions on what reservations to accept at what prices, by managing overbooking, availability and length of stay. e-yield? is the only completely automated decision solution in the industry and the only solution to forecast group business.  It integrates seamlessly with core hotel technology systems, including PMS, CRS and S&C. The solution is available in property-based, centralized or ASP-based configurations.  e-yieldTM won the prestigious �World Class Solution� Award recognizing innovative, successful business intelligence implementations that provide true business value.

About IDeaS, Inc.
Integrated Decisions and Systems, Inc. �IDeaS� is a leading provider of revenue management solutions, guaranteeing increased revenue to its clients. The company has invented analytic decision solutions that enable global clients to manage complex market segmentation, packaging, pricing and inventory management.  IDeaS solutions create compelling enterprise value: 1) Increased Revenue �guaranteed, 2) Higher Profits, and 3) Enhanced Asset Valuations.

IDeaS� founders pioneered innovative revenue management solutions for companies including US Air, Northwest Airlines and United Van Lines.  In 1996, IDeaS created a solution designed for the hospitality industry; fundamentally changing the practice of revenue management with automated decision execution solutions and guaranteed results. IDeaS clients include properties and chains including the Plaza Athénée Paris, the Opryland Hotel Group, Vail Resorts, Hyatt International Corporation, Bass Hotels & Resorts, Six Continents Hotels & Resorts, Hilton International, Millennium & Copthorne, Mandarin Oriental Hotel Group and Kempinski Hotels and Resorts. 

IDeaS, founded in 1989, is headquartered in Minneapolis, Minnesota. The company maintains technology development, support and sales offices in North America, the United Kingdom, Europe, Australia and Asia. For more information, visit www.eyield.com or call 651-905-3200.

About Hotel Berlin
Situated in the heart of the new Berlin, the Hotel Berlin is distinguished by the international flair of its direct surroundings. Today, embassies and residencies, representatives of globally operating companies, and the offices of the federal States are just some of the direct neighbors of this flagship of the BLUE BAND HOTEL Group. Kurfürstendamm and the world famous Kaufhaus des Westens - KaDeWe - are also only a few minutes walk away, as is the resurrected, pulsating Potsdamer Platz.

Since it's opening in 1958, the Hotel Berlin on Lützowplatz has been one of the top addresses in the German capital. But the hotel has a lot more to offer than just it's prominent location: There are 701 comfortable rooms including 30 suites for guests at this superior first class hotel. Constant updating and modernizing mean that the demanding guests can expect 21st century comforts in all rooms. 

The hotel uniquely joins tradition and progress with the demand of guests, to be able to relax after a long working day or strenuous sight seeing. Two restaurants, a piano bar and the Lützow Lounge - the sports bar, as well as the fitness room, the sauna or a visit to the hairdresser, all help to forget about the everyday.

In addition the hotel has established itself the ideal meeting location. The guests will find a perfect room for any seminar and any conference: in total, there are 20 air-condition event rooms all equipped with the latest conference technology. Up to 550 participants can fit into the "Berliner Saal" conference hall, with room for 1200 at a buffet banquet.

Not to be underestimated in a city like Berlin: 271 parking spaces at the hotel and in the underground car park meet all parking requirements. It is only 15 minutes by taxi to Tegel airport and only five minutes to Zoo station.