Worldhotels and Vizergy Digital Travel Marketing Announce Strategic Partnership
June 23, 2015 12:00am
Join Forces to Bring Independent Hotels Revenue Growth Through Greater Online Presence
With Worldhotels representing a global hotel portfolio of 500 properties in 250 destinations and 65 countries, this new partnership will drive greater exposure for each property through strategic online marketing.
"Worldhotels has been an industry leader, providing outstanding sales representation and distribution to quality properties throughout the world," says Vizergy's founder and CEO, Joe Hyman. "Their portfolio is a mirror image of Vizergy's target market: upscale independents in travel heavy markets. Our products and service offerings will enable these great properties to better compete online. Further, many of our current clients will benefit from Worldhotels international sales reach."
The Worldhotels guest demands a truly authentic experience; each of their independent hotels reflect the local character of the surrounding area, with white-glove attention and impeccable accommodations at each location.
"We are strategically developing our portfolio to add new key destinations and reinforce destinations with high potential," says Geoff Andrew, Chief Operating Officer at Worldhotels. "At our size, we need to carefully consider how we grow our portfolio. Our development strategy has to reflect our focus on quality over quantity."
Worldhotels has welcomed 10 new hotels to its global portfolio so far in 2015, including three in North America, four properties in Europe and three hotels in Asia. More hotels will be joining the Worldhotels organization in the coming months. To become a member of the Worldhotels portfolio, each hotel must meet the group's high standards for quality, and also must fit the strategic objectives of Worldhotels.
Worldhotels' unique business model offers independent hotels and local hotel groups the exposure and strength of an international brand, but gives each of them the freedom to run their operations as they'd prefer.
Added Tom Griffiths, Executive Vice President Worldhotels, "We are pleased to bring an eCommerce solution to our member properties. Online revenue generation is key to optimizing revenues at traditionally non-branded properties and Vizergy's platform gives our hotels a great online toolkit to drive Internet bookings. We also feel that Worldhotels brings significant value to many of Vizergy's existing clients."
For more information, please visit www.worldhotels.com and www.vizergy.com.
At Vizergy, hospitality marketing is not only our mission, it's our sole focus. For more than 15 years, Vizergy has relentlessly developed and deployed the best technologies and talent to serve thousands of hospitality clients with excellence. We deliver best-in-class solutions and the most meaningful results for our clients' bottom lines. From complete responsive website design and development, to proven award-winning digital marketing programs, strategies, and media campaigns, Vizergy deploys turnkey online marketing solutions to empower clients to win in today's complex and competitive hospitality industry.
For more information, please visit www.vizergy.com
Contact: Robert Arnold, President, Vizergy
Contact: Thomas Griffiths, Executive Vice President, Worldhotels
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