[Whitepaper] Recover Lost Website Revenue and Drive a Higher ROI Just Like the OTA’S Do
June 1, 2017 8:45am
The hospitality industry spends billions of dollars every year driving traffic to their websites, yet 81%* of visitors leave before completing their booking. This presents the hotelier with two key challenges. How do you reduce the number of booking abandonments? If visitors do abandon, how do you get them back to your site to complete the transaction? Do what the OTA’s do. Implement a revenue recovery strategy utilizing several popular digital marketing tactics. Studies show that one third of visitors to your website start a reservation but only 2% complete the booking. With the average hotel’s conversion rate around 2-3%, maximizing the conversion rate is critical. Also important, enticing that visitor to book direct, rather than with an OTA.
Do these statistics panic you? Well, the good news is that all is not lost. Studies also show that over 30% of customer’s reconsider booking the same day and over 50% within the same week. Sounds like an opportunity, right? Wondering what can you do to increase your website conversions and directly influence revenue and room nights for your property?
The Revenue Recovery Module is one of the most effective ways of directly enhancing your bottom line and driving online bookings for your hotel. By utilizing the tactics below, you can gain back a reservation that would have been previously lost. Download our whitepaper to know more.
milestone internet marketing,
revenue recovery module
Milestone is a leading provider of digital marketing software and services for hospitality, retail and finance. We provide a full range of solutions including website and mobile design, content creation, SEO, analytics and competitive intelligence. Our best in class technology and solutions drive revenue and ROI for clients across the globe. Over 2,000 companies do business with Milestone, including leading hotel chains, major retailers and financial services companies. Milestone has garnered over 300 awards and a reputation for blending outstanding design with advanced technological capabilities. Milestone is one of Silicon Valley Business Journal’s fastest growing companies and is an Inc. 5000 company.
Contact: Angela Lyons
Milestone CMS is a next generation cloud-based content management system architected for high performance, consumer-facing web sites. This platform allows hotels, retailers and financial services organizations to rapidly deploy and manage websites, location pages and micro-sites with great ease and at a fraction of the cost of existing systems. Milestone CMS has been built around three core principles: speed, mobile first capabilities and compatibility with modern search technologies like voice search and machine learning. Milestone CMS allows companies to build websites that consistently score over 80 on Google’s speed tests for both desktop and mobile, and that are powered by innovative technologies like Google AMP.
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