Which Hotel Type is Growing Fastest/Slowest on Facebook?
September 1, 2015 11:32am
Hotels come in all shapes and sizes. Their marketing does too. Which got us thinking, do certain types of hotels experience more growth or engagement on Facebook than others? Here’s what we’re seeing.
To find our answer we looked at over 7,000 U.S. hotel Facebook pages with a combined 40,000,000 fans and tracked their engagement and fan growth over the space of 90 days between May and August 2015. We then grouped these hotels by a few common types, features, or locations.
Hotels that promote airport access or proximity came out on top with 9.8% growth and 10.9% engagement. Hotels with casinos came in at the bottom for growth (5.2%) with hotels at or near ski resorts, in their offseason, seeing the lowest average engagement at 5.2%.
What This Means
The fact that an airport hotel not only grows 30% faster but has nearly 40% more engagement than a downtown hotel is a bit surprising. We expected to see differences, but perhaps not this great.
What gets us thinking, of course, is why these gaps exist? Our instinct is that occupancy may play a role which, as you might have guessed, is something we’ll try to tackle in an upcoming post.
Contact: Gregg Blanchard
5 Social Media Strategies for Successful Hotel Marketing
Protecting the Hotel Brand by Providing ‘Reliable’ Information
Social Media Reviews Can Help Crack New Hospitality Markets in China and Beyond
Social Media Hospitality Best Practices
Social Media Madness Part Two: How Learning Specifics About Social Media Influencers Will Impact Your Bottom Line
Social Media Madness Part One: How Actively Using Influencers Can Help Your Bottom Line
The Value of Social Media in the Hospitality Industry
What Is Social Proof, and How Can You Use It on Your Hotel Website?
A Hotelier's Guide to the Top Social Platforms in Asia-Pacific
Local Measure Partners with Forbes Travel Guide as the Official Social Intelligence Provider for Luxury Hotels in 2018
Reinvigorate Your Guest Satisfaction Surveys
Mobile Websites vs. Apps: The Final Showdown – Part One
Facebook & Instagram Help Put African Tourism on the Social Media Map
How to Use Social Influencers Successfully to Market Your Hotel
The 5 Hotel Experiences Guests are Talking About Most on Social Media
Avoid These Worthless Questions in Customer Service or Pay the Price
Hotel Guests Engaged During Stay 40% More Likely to Come Back
“Oh Snap” – Why the Hospitality Industry Need to be on Snapchat
Resort and Hotel Social Media Posting Drops 12-20% in 2015 Across All Major Sites
More than 1/2 of all Hotel Twitter Followers Haven’t Tweeted in the Last 60 Days
Please login or register to post a comment.