Webinar on Key Tools to Optimizing Direct Bookings and Lowering Distribution Costs
November 14, 2016 1:37pm
To help hoteliers readjust their strategy as the hospitality industry faces declining occupancy rates, HeBS Digital will host the third webinar in the “Direct is Always Better” series, “Key Tools to Optimizing Direct Bookings and Lowering Distributions Costs,” on November 17th at 2:00p.m. EST (11:00a.m. PST). Key members from HeBS Digital, a leader in helping hoteliers drastically increase direct bookings and lessen dependency on the OTAs, will provide a roadmap for hoteliers to lower distribution costs and increase direct bookings as 2016 closes out and the new year begins.
As supply is predicted to outpace demand, and as Airbnb looks to continue stealing share from hotels (STR and CBRE), hoteliers could find themselves in a challenging scenario for the year ahead. According to STR’s 2017 projections for the United States, occupancy is expected to decrease by 0.3%, while ADR is expected to increase by 2.8%. In total, 24 out of 26 major markets are likely to experience higher supply vs. demand growth, inevitably leading to occupancy declines due to both over-supply and the negative effect of Airbnb.
With little leverage over primary cost drivers such as labor costs, franchise fees, real estate taxes and more, hoteliers only realistic option for improving the bottom line in the face of such a scenario is to lower distribution costs by focusing on and investing smartly in a direct booking strategy to shift share from OTAs to the direct channel.
The webinar will cover how to:
“In the face of some rather bleak predictions for the hotel industry in 2017, now is the time for smart hoteliers to get serious about the direct channel,” says Sara O’Brien, Associate Director of Marketing at HeBS Digital. “A successful, top-down direct booking strategy will be a hotelier’s greatest tool to compensate for oversupply and decreasing occupancy rates, from now through next year.”
Hoteliers are encouraged to join the webinar on Thursday, November 17th at 2:00 p.m. EST to learn more.
hebs digital research
Founded in 2001, HeBS Digital helps hoteliers drastically increase direct bookings and lower overall distribution costs by deploying industry best-of-breed digital technology, consulting and marketing (www.hebsdigital.com).
The firm has won more than 400 prestigious industry awards for its digital technology, website design and marketing services, including numerous Adrian Awards, Stevie Award in the American Business Awards, W3 Awards, WebAwards, Magellan Awards, Summit International Awards, Interactive Media Awards, and IAC Awards.
A diverse client portfolio of top-tier major luxury and boutique hotel chains, independent hotels, resorts and casinos, franchised properties and hotel management companies, convention centers, spas, restaurants and bars, DMO and CVBs are all benefiting from HeBS Digital’s direct online channel strategy and digital marketing expertise. Contact HeBS Digital’s consultants at (212) 752-8186 or email@example.com.
Contact: Mariana Mechoso Safer
Now Available for Download: HEBStrategy Q3 2017 Hotel Digital Marketing, Technology, and Trends Whitepaper
HEBS Digital Wins “Best of Show” Summit Creative Award for the LUMA Hotel Times Square Website
Escape to Egypt’s Sharm El Sheikh on The Savoy Group’s Stunning New Website
HEBS Digital Offers New Monthly Payment Options for Website Design and Technology That Allow Hoteliers to Utilize Their Approved OPEX Budget in Lieu of Capital Expenses
Your Hotel Horoscope, from the 2nd Edition of the Hotel360 Magazine
Hotel360 Technologies, the Industry’s First Fully Integrated Guest Acquisition, Engagement and Retention Platform to Debut at HITEC Toronto
HEBS Digital Wins 8 Interactive Media Awards for 2017, Including 6 Best in Class
Closing the Loop on the Travel Journey: Action Plan to Achieve a 360-Degree Past and Future Guest Engagement, Retention, and Acquisition Strategy
The Smart Hotelier’s Pre-Opening Digital Strategy
HeBS Digital Launches Enhanced Brand Website for RLHC, Featuring Over 1,100 Properties and 14 Brands
Should Hospitality Embrace or Ignore Google AMPs?
HeBS Digital Provides Coursework for Ecole hôtelière de Lausanne’s Online Education Certificate Program in Hospitality Management
Now Available for Download: HeBStrategy Q2 2017 Hotel Marketing, Technology, and Trends Whitepaper
HeBS Digital Recognized with Four Hermes Creative Awards for Excellence in Website Design and Emerging Technologies
HeBS Digital Honored with Five Internet Advertising Competition (IAC) Awards, Including Best Hotel & Lodging Website
HeBS Digital’s Launches “Brains Behind the Beauty” Promotion to Help Hoteliers Boost Direct Bookings
The Smart Hotelier’s Action Plan to Capitalize on Facebook City Guides
HeBS Digital’s Parent Company, Hotel360 Technologies, Acquires Serenata IntraWare to Create the Industry’s First Fully Integrated Past/Future Guest Engagement & Acquisition Platform
HeBS Digital Opens New London Office; Strengthens Commitment to Growing Direct Bookings for European Hoteliers
HeBS Digital Opens Singapore Office; Brings ‘Book Direct’ Footprint into Asia Pacific Region
Please login or register to post a comment.