Webinar on Key Tools to Optimizing Direct Bookings and Lowering Distribution Costs
November 14, 2016 1:37pm
To help hoteliers readjust their strategy as the hospitality industry faces declining occupancy rates, HeBS Digital will host the third webinar in the “Direct is Always Better” series, “Key Tools to Optimizing Direct Bookings and Lowering Distributions Costs,” on November 17th at 2:00p.m. EST (11:00a.m. PST). Key members from HeBS Digital, a leader in helping hoteliers drastically increase direct bookings and lessen dependency on the OTAs, will provide a roadmap for hoteliers to lower distribution costs and increase direct bookings as 2016 closes out and the new year begins.
As supply is predicted to outpace demand, and as Airbnb looks to continue stealing share from hotels (STR and CBRE), hoteliers could find themselves in a challenging scenario for the year ahead. According to STR’s 2017 projections for the United States, occupancy is expected to decrease by 0.3%, while ADR is expected to increase by 2.8%. In total, 24 out of 26 major markets are likely to experience higher supply vs. demand growth, inevitably leading to occupancy declines due to both over-supply and the negative effect of Airbnb.
With little leverage over primary cost drivers such as labor costs, franchise fees, real estate taxes and more, hoteliers only realistic option for improving the bottom line in the face of such a scenario is to lower distribution costs by focusing on and investing smartly in a direct booking strategy to shift share from OTAs to the direct channel.
The webinar will cover how to:
“In the face of some rather bleak predictions for the hotel industry in 2017, now is the time for smart hoteliers to get serious about the direct channel,” says Sara O’Brien, Associate Director of Marketing at HeBS Digital. “A successful, top-down direct booking strategy will be a hotelier’s greatest tool to compensate for oversupply and decreasing occupancy rates, from now through next year.”
Hoteliers are encouraged to join the webinar on Thursday, November 17th at 2:00 p.m. EST to learn more.
hebs digital research
Founded in 2001, HeBS Digital helps hoteliers drastically increase direct bookings and lower overall distribution costs by deploying industry best-of-breed digital technology, consulting and marketing (www.hebsdigital.com).
The firm has won more than 400 prestigious industry awards for its digital technology, website design and marketing services, including numerous Adrian Awards, Stevie Award in the American Business Awards, W3 Awards, WebAwards, Magellan Awards, Summit International Awards, Interactive Media Awards, and IAC Awards.
A diverse client portfolio of top-tier major luxury and boutique hotel chains, independent hotels, resorts and casinos, franchised properties and hotel management companies, convention centers, spas, restaurants and bars, DMO and CVBs are all benefiting from HeBS Digital’s direct online channel strategy and digital marketing expertise. Contact HeBS Digital’s consultants at (212) 752-8186 or firstname.lastname@example.org.
Contact: Mariana Mechoso Safer
Mariana Safer of HEBS Digital to Be Honored at HSMAI's 2018 Adrian Awards as a Top 25 Extraordinary Mind in Hospitality
A Top Priority in 2018: 7 Steps to Achieve Hotel Website Accessibility and ADA Compliance
HEBS Digital’s Sister Company, Serenata IntraWare, Voted World’s Leading Hotel CRM Technology Provider by the World Travel Awards 2017
HEBS Digital Celebrates 2017: A Year of Broadening the Global Footprint, Technology Innovations and Industry Recognition
HEBS Digital Wins Record-Breaking 21 HSMAI Adrian Awards, Including 10 Gold
HEBS Digital Wins Six Silver W3 Awards for Conversion-Focused Website Design and Technology, and Compelling Digital Creative
A New Fort Collins Destination Shines on The Elizabeth Hotel’s Custom Website
HEBS Digital’s “Closing the Loop on the Travel Journey” Article Featured in The Hotel Yearbook 2018 – Technology
HEBS Digital Launches A New Website for Loews Hotels, Bringing their Signature Luxury Experience to Life with Stunning Design & Innovative Technology
HEBS Digital Guarantees Hoteliers a Boost in Direct Bookings with a 40% Website Conversion Rate Uplift
HEBS Digital Awarded Nine Travel Weekly Magellan Awards for its Website Design & Technology Solutions Built to Boost Customer Engagement and Direct Bookings
HEBS Digital Wins 5 WebAwards for Industry-Leading Technology and Design
Must-Read Whitepaper Available: The Smart Hotelier’s Guide to 2018 Digital Marketing & Technology Budget Planning
A New Look for a Historic Chicago Hotel’s Website
Hotelier’s Action Plan to Maximize Revenues from the Google Ecosystem
HEBS Digital Makes Inc. 5000 List of Fastest Growing Private Companies in America
Getting into the Mind Set of Budget Planning Season for 2018
Join Us for a Webinar: “How to Increase Customer Loyalty by Fully Integrating Guest Acquisition & Engagement”
Now Available for Download: HEBStrategy Q3 2017 Hotel Digital Marketing, Technology, and Trends Whitepaper
HEBS Digital Wins “Best of Show” Summit Creative Award for the LUMA Hotel Times Square Website
Please login or register to post a comment.