Voyat Debuts Voyat Black, Latest Platform Release that Brings Hotels and Guests Even Closer Together
October 18, 2017 5:56am
New suite of technologies enhances personalized communications to help hotel brands drive more direct bookings
Voyat, the company that helps hospitality brands use custom communications to drive direct bookings, today launched Voyat Black, the latest platform release that builds on the Voyat eCommerce Optimization Platform to target high-value traffic with data-driven and highly-relevant messages. The new features go further than ever before in helping hotel brands enhance customer interaction and boost direct revenue.
“Our services keep advancing while our mission remains the same—to bring hotels and their guests closer together and use technology to level the playing field between direct and third-party channels,” said Benjamin Habbel, co-founder of Voyat and VP of Global Business Development at parent company Intent Media. “The new Voyat Black platform features smart algorithms that instantly recognize the hotel’s most relevant audiences, enable websites and booking engines to more efficiently work together to convert guests, and mimic particular strategies deployed by OTAs. With the release of Voyat Black, our ability to blend eCommerce best practices with luxurious design, brand and tone is unmatched in the industry.”
The Voyat Optimization Platform ‘sits’ on top of the hotel website and booking engine and encourages travelers to book directly. Essentially, it allows hotels to identify smart audiences and effectively merchandize their rooms and product offering on the website and booking engine for each visitor. It features three main components: Voyat Direct Experience, which delivers beautifully designed dynamic messages that increase direct bookings; Voyat Direct Insight, which creates data-driven insights based on constant A/B testing; and Voyat Direct Membership, which modernizes closed user group pricing for loyal customers.
Voyat Black, which supports Voyat Direct Experience, builds on these capabilities with greater targeting and functionality. The suite includes:
"At Highgate, one of our core values is to remain innovative in an ever-changing market," said Andre De Araujo, Vice President of e-Commerce at Highgate Hotels. "We understand that there is no simple formula to closing the direct booking with a potential hotel guest - it takes a full portfolio of services that help us meet individual needs in particular situations. Hospitality is all about creating a custom experience for guests, and the new product suite from Voyat goes even further than before in personalizing communications to meet specific needs online."
Tags: highgate hotels,
voyat optimization platform
Voyat, an Intent Media company, helps hospitality brands use data science to instantly target the right customer at the right time with customized communications in order to drive direct bookings and enhance customer interaction. Created by a unique mix of hoteliers and technologists, the Voyat eCommerce Optimization Platform enables data-driven, personalized and beautifully designed messages that reach the right audience at the right time. Voyat helps more than 150 hospitality brands around the world reduce their reliance on OTAs while boosting the high-margin segment of their business.
Contact: Laurel Getz
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