Use FOMO to Create Urgency in the Booking Process
June 16, 2017 2:18pm
Create a sense of urgency and “fear of missing out” (FOMO) to nudge people to book faster.
People feel more compelled to buy if they believe they are about to miss out on a limited-time offer or a good deal. This type of urgency is about creating “scarcity value,” a concept that OTAs have mastered and implemented systematically on their OTA websites to stimulate purchase behavior.
One of the easiest ways to create a sense of urgency and make guests want to make quicker booking decisions is to program scarcity values into your hotel website and booking engine.
Ask your hotel booking engine provider if they can tag certain room categories with urgency and FOMO messages when inventory reaches predefined levels. Use copy that creates perceived immediacy and stimulates guests to act now:
Get More: The Surprising Psychology Behind Successful Hotel Websites
Tambourine uses technology and creativity to increase revenue for hotels and destinations worldwide. The firm, now in its 33rd year, is located in New York City and Fort Lauderdale. Please visit: www.Tambourine.com
6 Ways Hotel Marketing Can Generate More Leads for the Sales Team
Tambourine Shares Father Knows Best: Three Hotel Marketing Lessons From Dad
The New Supply Threat: How Hotel Sales Teams Are Fighting back…
Tambourine Shares Stop the Noise: The 10 Things That Matter to Hotel Marketers Right Now
Do Hotel Sales Teams Have a New Secret Weapon?
7 Lessons Your Mom Taught You about Hotel Marketing
Tambourine Shares The Marketing Secrets of Great Hotel Management Companies
Does Your Hotel Suffer From Chronic Vendor Fatigue?
How Can a WWII Scientist Help Your Hotel Survive?
Tambourine Shares 20 Surprising Digital Marketing Stats Every Hotel Marketer Should Know
Stop Dangling the Wrong Carrots: How Revenue Incentive Plans Hurt Profits
7 Signs Your Hotel Marketing is Out of Control By Dave Spector
Is the iPhone Killing Your Hotel Revenue?
Tambourine Shares The Hidden Chasm: Why Your Bookings Keep Falling into the Abyss
Tambourine Shares 10 Secrets of Luxury Hotel Websites (Part 2)
Tambourine's Friday Freebie: Find Out What Your Compset Is Up To… Automatically
Tambourine Shares 10 Secrets of Luxury Hotel Websites (Part 1)
What Do Meeting Planners Actually Want? Here’s the Surprising Survey Results…
Tambourine Shares 5 Hotel Sales Tactics to Jumpstart 2017
Tambourine Shares Recommended DOSM Checklist for 2017
Please login or register to post a comment.