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NEW YORK - November 7, 2014 - TRUMP HOTEL COLLECTION™, the next generation of luxury hospitality, announces the appointment of Gary E. Schweikert to managing director of Trump SoHo® New York.  Bringing more than 35 years of experience, Mr. Schweikert is responsible for the ongoing operations and strategic direction of Trump SoHo, the only AAA Five Diamond hotel in the SoHo neighborhood.

"I am thrilled to join the team here at Trump SoHo, said Mr. Schweikert. "The majority of my time in the hotel business has been spent right here in Manhattan, and I am pleased to take the helm of this sophisticated downtown property."

"We are delighted to welcome an industry veteran of Gary's caliber to the leadership team of TRUMP HOTEL COLLECTION," said Jim Petrus, chief operating officer of TRUMP HOTEL COLLECTION.  "With his extensive experience in luxury hospitality, Gary brings an in-depth knowledge of operations and strategy to complement Trump SoHo's positioning in New York City."  

Mr. Schweikert comes to Trump SoHo with vast management experience, most recently serving as founder of Strata Hospitality Group and its sister company Arambys Inc, which provides owner relations and strategic advice to developers of hotel projects internationally.  Previously, Mr. Schweikert served as president of Jumeirah Hospitality and Leisure USA, and concurrently general manager of the Jumeirah Essex House.  His career also includes nine years as the regional vice president of Fairmont Hotels and Resorts and managing director of New York's historic Plaza Hotel, and senior management positions within Hilton Hotels including at the legendary Waldorf Astoria. 

Mr. Schweikert is the recipient of many awards, including the International Geneva Association's Restaurateur of the Year, the Cardinal's Award by the Cardinal's Committee of the Laity, and the Humanitarian of the Year Award by the American Jewish Committee.  He is past Chairman of the Hotel Association of New York City and proudly serves as Vice-Chairman of The Marine Corps-Law Enforcement Foundation. 

About Trump SoHo® New York

Trump SoHo New York, the first luxury hotel in the neighborhood, has captured the attention of international travelers and sophisticated New Yorkers alike.   Establishing a new paradigm of design, Trump SoHo brings together the master works of Handel Architects, for the 46-story shimmering glass tower, and Rockwell Group, for the creation of the interior spaces.  The 391 spacious guestrooms and suites feature floor-to-ceiling windows providing unrivaled views of the city's spectacular skyline and the Hudson River.    With just 12 rooms per floor, it has an intimate ambiance of sophistication and indulgence.  Owners and hotel guests can enjoy signature restaurant, Koi SoHo, featuring an imaginative menu  of  contemporary  Japanese  cuisine,  and the  seasonal  poolside  Bar  d'Eau  featuring  light  fare  and cocktails.  The Spa at Trump® with its two levels of pampering services provides New York its first authentic luxury Turkish hammams, and guests will enjoy the utmost in personal service with the Trump Attaché.   For more information, please call (877) 828-7080 or visit www.trumpsohohotel.com.  Find Trump SoHo on Facebook at www.facebook.com/TrumpSoHoNewYork and on Twitter at www.twitter.com/TrumpSoHo.  

Trump SoHo is a joint venture among The Sapir Organization, Bayrock Group, L.L.C., and an affiliate of the Trump Organization. Trump SoHo is located at 246 Spring Street, New York, NY, 10013.

About TRUMP HOTEL COLLECTION™

Launched in October 2007, TRUMP HOTEL COLLECTION™ is the next generation of luxury hospitality - one that is raising the bar in the top-tier travel experience with a level of customized service unrivaled in the market today. Presided over by internationally renowned developer Donald J. Trump and his three grown children - Donald Jr., Ivanka and Eric - the prestigious portfolio includes the highly acclaimed Trump International Hotel & Tower® New York, Trump International Hotel & Tower® Chicago, Trump International Hotel™ Las Vegas, Trump International Hotel™ Waikiki Beach Walk®, Trump SoHo® New York, Trump Ocean Club® International Hotel & Tower Panama, Trump International Hotel & Tower Toronto®, and Trump National Doral® Miami. Trump® Hotel Rio de Janeiro, Trump International® Hotel & Tower Vancouver and Trump® International Hotel, Washington, D.C., a redevelopment of the historic Old Post Office Building, are slated to open in 2016. Reservations can be made at www.TRUMPHOTELCOLLECTION.com or by calling (855) TRUMP-00 (878-6700). TRUMP HOTEL COLLECTION is headquartered at Trump Tower, 725 Fifth Avenue, New York, NY 10022. Connect with TRUMP HOTEL COLLECTION on its social media pages.

Contact: Julie Horn or Stephanie Preston - DKC Public Relations

Juliet_Horn@dkcnews.com or Stephanie_Preston@dkcnews.com / (212) 685-4300

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