How Member Rates and Loyalty Programs Are Changing the Distribution Landscape
NEW YORK (May 13, 2016) — TravelClick, a global provider of innovative cloud-based solutions that enable hotels to grow revenue, will present three free webinars on May 23 and 24 to review first quarter 2016 hotel performance results and trends. Findings will be presented by TravelClick experts John Hach, Senior Industry Analyst, and Katie Moro, Director, Demand360 Data Partnerships. Katie and John will present the latest emerging trends, including how member rates and loyalty programs are redefining hotel distribution strategies. The webinars will be moderated by Barbara Taylor Carpender, President and CEO at Taylored Alliances.
Throughout 2016 major hotel brands have announced new initiatives to win guest loyalty and increase direct bookings. Concurrently, online travel agencies and metasearch providers are stepping up their game and providing new incentives that entice customers to book on their sites. In the midst of these developments numerous local markets are showing signs of reservation weakness that thickens the plot. What impact are these initiatives having on channel distribution growth? Should hoteliers adopt direct booking strategies given the present state of local market demand? This webinar will examine how member rates and loyalty programs are impacting channel distribution strategies in 2016 and beyond.
Webinar content is based on TravelClick’s proprietary Agency360® solution, the only comprehensive database of agency bookings on the market, eMonitor market performance reports and Demand360® forward-looking hotel booking data.
Key topics:
- First quarter 2016 review and recap
- Regional analysis of key markets throughout the world
- Emerging trends and impact of member rates and loyalty programs
- Best channel management strategies
- 2016 outlook and RevPAR pace review
Three sessions will be offered to accommodate a range of time zones. Click the links to register:
