Leading hotel technology provider launches a new booking engine designed for fast conversions and partners with first Las Vegas casino hotel for its debut
NEW YORK, June 14, 2015 – Travel Tripper, the industry’s most innovative provider of hotel website and reservation solutions, today announced the launch of RezTrip Direct, a new complementary version of its RezTrip Classic booking engine. This new booking engine was designed as part of a new partnership with American Casino & Entertainment Properties (ACEP), whose Stratosphere Casino, Hotel & Tower in Las Vegas will be the first to utilize the new solution.
RezTrip Direct, a “conversion machine” of a booking engine, focuses strongly on speed and simplicity in the booking process, allowing hotels to secure reservations quickly and efficiently from guests. The new booking engine integrates a number of conversion-driving features:
• Booking urgency – A countdown clock displays special offers that will expire soon.
• Room scarcity – Guests will see the number of rooms remaining when it reaches below a certain threshold.
• Hotel popularity – Guests will see the number of rooms booked within a specific time period.
• Ratings transparency – TripAdvisor badge displays star rating with link to traveler reviews.
• Automated Best Rate Guarantee – Metasearch tool compares hotel rates to online travel agencies and automatically price matches to ensure travelers receive the best rates.
“With RezTrip Direct, we wanted to push the limits and remove as much friction as possible from the booking process. It’s now just two steps: click, click, book,” says Gautam Lulla, President of Travel Tripper. “We’ve also integrated conversion-driving features that have until recently only been used with online travel agencies. It was time to harness these tools and make them easily available for hotels.”
The Stratosphere Casino, Hotel & Tower was an ideal candidate for RezTrip Direct’s debut. The Las Vegas hotel wanted to increase their direct booking business in order to realize higher average daily rates and lower their commission costs. The 2,500-room property looked to Travel Tripper to create a booking engine that would help them better convert visitors to their heavily trafficked website.
“Within a few days of launching with RezTrip Direct, our conversion rates nearly tripled, which was the most important metric we were looking to improve,” says Brian Christensen, Corporate Vice President, Revenue Management & Distribution at ACEP. “We look forward to continuing our productive relationship with Travel Tripper.”
With its slimmed-down booking path, RezTrip Direct is ideally suited for large hotels that have a high volume of business, or limited-service hotels that don’t sell amenities. RezTrip Classic, Travel Tripper’s original booking engine, remains best suited for boutique and lifestyle hotels, particularly those that need to better showcase their photography and offer multiple rate plans and add-ons.
To learn more about RezTrip Direct, visit www.traveltripper.com
