ROCKVILLE, Md., June 19, 2017 — The LOOK Hotel, a new boutique hotel property in the Red Hook neighborhood of Brooklyn, NY, is among the latest independent hotel properties to join the Ascend Hotel Collection by Choice Hotels International, Inc. (NYSE:CHH), one of the world's leading hotel companies. Known for inspiring individuality, the Ascend Hotel Collection is the first and largest global soft brand, featuring best in class unique, boutique and historic hotels and resorts with more than 230 properties open or under development worldwide.
The sleekly designed 81-room boutique hotel is situated by the Brooklyn waterfront. The property features newly renovated, modern guest rooms that showcase residential inspired finishes and details, including oversized work desks, comfy task chairs and triple-sheet bedding. The hotel also offers tech amenities, such as a 40" flat-screen HDTV with free-to-guest programming, complimentary high-speed Wi-Fi, and abundant USB ports for easy connectivity. There are several food and beverage offerings on-site, including a bar & lounge, café and outdoor patio which serve craft artisanal products sourced from the best local vendors.
Adapted from its previous structure, this transformed hotel features a design which showcases the neighborhood's old industrial past mixed with its vibrant future. It is conveniently located near Brooklyn Bridge Park, Barclays Center and the Brooklyn Cruise Terminal, with Manhattan just minutes away.
This hotel participates in the award-winning Choice Privileges loyalty rewards program, rated no. 1 in USAToday's 10Best Readers' Choice Awards list. Membership is free, offers fast rewards, instant perks, and exclusive member rates when booking directly at www.choicehotels.com. Members can redeem points towards free nights, airline miles and more while staying at any of Choice's 11 global brand hotels, including the Ascend Hotel Collection, Cambria Hotels, Comfort Inn, Comfort Suites, Sleep Inn, Quality Inn, Clarion, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge, and Rodeway Inn.
