Total $0.00


(September 27, 2016) DUBAI, UAE — Hospitality Financial and Technology Professionals (HFTP®) is a global hospitality association responsible for organizing the Hospitality Industry Technology Exposition & Conference (HITEC®), the world’s leading hospitality technology event. In partnership with Naseba, a business facilitation company based in Dubai, HFTP will now be bringing HITEC to the Middle East for the very first time.  

The most recent edition of HITEC in New Orleans, Louisiana USA gathered 6,395 hospitality professionals representing 65 countries. The conference hosted over 106 speakers in daily education sessions, and 867 exhibition booths showcasing the latest products and services of 342 exhibiting companies.  

HITEC has become a must-attend event for every major stakeholder and decision maker in the global hospitality industry. Now, with the introduction of HITEC Dubai, the platform will become accessible to buyers from the lucrative Middle Eastern tourism and hospitality market, currently worth over 75 billion USD.  

With occupancy rates and REVPar in the Middle East climbing to some of the highest levels seen worldwide since the 2008 global financial crisis, hotels in the region are fighting to distinguish themselves from competitors. Many are choosing to do so by offering a superior guest experience shaped by the latest technology and digital services.  

However, the region provides very few platforms for Middle Eastern hospitality buyers to meet world-class vendors of technology and finance solutions. Naseba’s Hotel Technology Summit, organised in partnership with HFTP for the past three years, is one such platform. And now HITEC Dubai will provide an enhanced way for Middle Eastern hoteliers to do business with technology companies from around the world. 

In addition to the exhibition format seen at HITEC in the U.S., HITEC Dubai will feature a summit with one-to-one business meetings that have become the hallmark of Naseba’s platforms. Hoteliers attending the summit portion of HITEC Dubai will be pre-qualified to confirm their purchasing authority, budgets, timelines and solutions of interest. For participating technology and finance companies, HITEC Dubai will therefore combine the best of two worlds: thought leadership and reaching the right buyers. 

The education sessions that have proven so popular at past editions of HITEC will also be a staple of HITEC Dubai, with experts from around the globe sharing key insights into the tech trends and transformations shaping today’s global hospitality market. 

“Over the past four and a half decades, HFTP has built an extensive network of global industry leaders that come together each year for HITEC, an unparalleled hospitality technology event,” said HFTP CEO Frank Wolfe, CAE. “In effort to accommodate HFTP’s expanding global audiences, HFTP and Naseba will bring HITEC to the Middle East for the first time. HFTP is pleased to continue its successful alliance with Naseba, and we are confident that combining experience and resources from two global associations will result in a highly effective event that will be of value to industry professionals located in the Middle East as well as the hospitality technology industry at large.” 

Nicholas Watson, Managing Director at Naseba, said “We are proud to be partnering with HFTP to host the newest edition of HITEC, allowing leading technology and finance companies to access the world’s fastest-growing hospitality market. We look forward to seeing contributions from not only CEOs of innovative companies and owners of established hotel brands, but also the directors, managers and executives who ensure the continued success of those organisations. Our partnership with HFTP has helped us to better serve the needs of the regional hospitality market. Bringing HITEC to the region for the first time will completely change the landscape of doing business in this market, and create exciting new opportunities for global vendors and Middle Eastern hotels.” 

Registration for this unique platform will be available to all qualified hospitality professionals and technology vendors.

To learn more about HITEC Middle East or to express your interest in attending, contact: 

Ryan Cooper 

Marketing Manager 

Naseba industry meetings | +971 43671376 

About Naseba

Naseba offers business facilitation expertise in growth markets. We create deal flow, foster networking and enhance knowledge exchange. Naseba supports you with educating your workforce, entering new markets, raising capital, securing partners and closing sales. 

Our services include investor introductions, industry meetings, leadership forums, and professional trainings. Naseba partners with governments, key figures in media, industry and academia to add real value to our network worldwide. 

Since its inception in 2002, Naseba has connected over 80,000 executives globally through more than 700 proprietary business platforms. Naseba has offices in France, India, United Arab Emirates and the United States. 

Naseba. Creating opportunity. 

Contact: Ryan Cooper / +971 43671376

About HFTP

Hospitality Financial and Technology Professionals (HFTP®) is a global nonprofit hospitality association, headquartered in Austin, Texas, USA, that uniquely understands the industry's problems. HFTP has about 5,200 members and several thousand stakeholders across the globe. HFTP assists its members in finding solutions to industry problems more efficiently than any organization via its expert networks, research, conferences such as HITEC and certification programs. HFTP also owns the world's only hospitality specific search engine,®. HFTP is recognized as the spokes group for the finance and technology segment of the hospitality industry.

For more information about HFTP, e-mail

Contact: Jessica Blankenship / 512-220-4038

Related News

HFTP Renews Sponsorship Agreement With Keystep Solutions for 2018 London Interest Meeting

OpenTravel Advisory Forum Amsterdam to Be Co-located with HFTP’s HITEC Amsterdam in April 2018

HFTP Sells Out Exhibition for Upcoming HITEC Amsterdam 2018, A 20 Percent Space Increase from Previous Year

HFTP Introduces Keynote Speakers for HITEC Amsterdam 2018

Participate in HFTP’s Entrepreneur 20X at HITEC Amsterdam

HFTP Launches Certification Advisory Program (CAP) to Benefit CHAE and CHTP Applicants

HFTP Chapters Offer Regional Education for Hospitality Finance and Technology Professionals

HFTP Launches New GDPR Bytes Site, an Addition to its Online News Portfolio

Susanne Auinger of DB Systel GmbH, a Subsidiary of Deutsche Bahn AG, Elected as Chairperson of OpenTravel

HFTP Now Accepting Applications for Entrepreneur 20X at HITEC Houston 2018

HITEC Houston Online Registration and Housing Bureau Open; Advisory Council Announced

HFTP Releases Sample Hospitality Job Descriptions for Industry Professionals’ Use

HFTP and Forrester Group Administer Hospitality Survey to Shape the Industry’s Future

HFTP and Naseba Set New Standard in The Middle East with HITEC Dubai

HFTP Now Accepting Applications for Entrepreneur 20X at HITEC Amsterdam 2018

Global Hotel Groups Support HFTP’s Hospitality Certification Programs

HFTP Builds Educational Campaign Ahead of GDPR Compliance Requirements

HFTP Announces Global Industry Research Project by Forrester Group

HFTP’s 2017–2018 Global Executive Committee and Board of Directors Begin Term

HFTP Celebrates 65 Years of Success at Annual Convention 2017

All News »

Please login or register to post a comment.