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PHOENIX (October 20, 2015, 2015) Best Western Hotels & Resorts announces the first North American hotel to join the BW Premier Collection®—The Copamarina Beach Resort & Spa in Puerto Rico. The BW Premier Collection, Best Western’s soft brand, consists of carefully selected high-quality hotels in primary and destination markets.

“We are delighted with the addition of the AAA 3 Diamond Copamarina Beach Resort & Spa to the growing number of properties under the BW Premier Collection brand. The BW Premier Collection is beneficial for our guests and independent hoteliers. Best Western guests have more choices for city center and resort hotels at which to earn and redeem Best Western Rewards points and independent hoteliers will benefit from the powerful $4.1 billion global distribution channels of Best Western International,” said David Kong, Best Western Hotels & Resorts president and CEO.

The Copamarina Beach Resort & Spa is located on the southwestern side of Puerto Rico in Caña Gorda, Guánica, 90 miles away from the City of San Juan. This unique beachfront property is surrounded by the Dry Forest in the north and Caribbean Sea in the south, stretching over 20-acres of tropical lush gardens.  The 106 room resort has undergone a $1.6 million renovation of its public spaces, facilities and guest rooms. The ocean-front hotel’s amenities include two resort-style pools and two children’s pools, an al fresco restaurant and an indoor fine dining restaurant both featuring the best of Puerto Rican Cuisine. The resort also has a full-service spa, tennis courts, exclusive access to Gilligan’s Island on a private boat from the hotel’s dock, non-motorized aquatic sports including, kayaks, hobby cats, paddleboards and diving. In addition it has over 4,000 SQ. FT of indoor space for events and weddings.

“We chose to join the BW Premier Collection because of our existing successful partnership with Best Western. We opened the BEST WESTERN PLUS Condado Palm Inn & Suites two years ago and feedback from our guests and the level of bookings have been tremendous; in the first quarter of 2015 our bookings achieved 98 percent occupancy – the highest in San Juan,” said José M. Suárez, president, International Hospitality Enterprises.

The Copamarina Beach Resort and Spa, joins these distinguished European hotels as members of Best Western’s BW Premier Collection:

BW Premier Collection The Richmond, Liverpool, England

BW Premier Collection Winchester Royal Hotel, Winchester, England

BW Premier Collection Hotel Milton Rimini, Rimini, Italy

BW Premier Collection Master Johan Hotel, Malmo, Sweden

BW Premier Collection Pop House Hotel, Stockholm, Sweden

 

About BW Premier Collection

Hotels within the BW Premier Collection are not part of the official Best Western membership but they are listed, and can be booked through bestwestern.com. Guests will be able to earn and redeem Best Western Rewards points at all BW Premier Collection hotels.

 

As a BW Premier Collection hotel, independent hoteliers in primary and destination markets will lock in the advantages of The World's Largest Hotel Chain® with over 4,000 hotels located in more than 100 countries and territories around the world. BW Premier Collection hotels benefit from:

 

• Access to Best Western's $4.1 billion global reservation system

• Participation in Best Western Rewards, our award-winning and fast growing loyalty program

• Powerful mobile, eCommerce and technology resources

• Pay-for-performance business model

• Short term contracts

• Low fee structure that will improve your profitability

• Reduced reliance on third party distribution channels

• Optional á la carte services such as design services; access to over 500 endorsed suppliers with special pricing; state-of-the-art revenue management services; industry-leading education programs; customized eCommerce and digital marketing programs, and more

 

For more information on development opportunities with Best Western please visit bestwesterndevelopers.com.

About Best Western Hotels & Resorts

Best Western Hotels & Resorts headquartered in Phoenix, Ariz., is a privately held hotel brand with a global network of 4,100* hotels in more than 100* countries and territories worldwide. Best Western offers seven hotel brands to suit the needs of developers and guests in every market: BEST WESTERN®, BEST WESTERN PLUS®, BEST WESTERN PREMIER®, BEST WESTERN PLUS EXECUTIVE RESIDENCY®, Vīb®, BW Premier Collection® and GLō. Now celebrating 69 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and online and mobile booking capabilities. More than 25 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. The brand’s partnerships with AAA/CAA, Minor League Baseball, and Harley-Davidson® provide travelers with exciting ways to interact with the brand. Best Western continues to set industry records and accolades, including Business Travel News naming BEST WESTERN and BEST WESTERN PLUS as the best mid-price and upper mid-price hotel chains, four consecutive Compuware Best of the Web gold awards for best hotel website and six consecutive AAA/CAA Hotel Partner of the Year awards. More than half of all Best Western branded hotels have earned a TripAdvisor Certificate of Excellence award.

 

*Numbers are approximate and may fluctuate.

Contact: Laura Cherry

Laura.Cherry@bestwestern.com / 602.957.5668

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