Successful Selling: Use Differentiation to Capture More Customers
June 1, 2016 2:47pm
By Katie Scheer
For hotels, the competition for securing sales and catering business is at a high. This record-breaking level of competitive demand is not forecasted to stop any time soon, so what can hotels do to maximize the amount of business that they reel in? Differentiation is key.
Differentiation can take form in many different ways. Here are the top ways to get noticed and to intrigue every prospect so much that they secure business with you:
To support each of these ways to be differentiated, it is most important that your professionalism is enhanced by your authentic desire to help and best serve your customers. Have purposeful conversations and make the customers feel like they are special. Because…
Put differentiation in action now so you can feel the successful impact of snagging more (most!) business. You've got this!
Since May, 2002, Katie Scheer, co-author of ProLearning Blog, has been with ProSolutions (hospitality consulting, training, and evaluation experts). As the Vice President, she leads ProSolutions operations, sales and marketing, network and revenue management, new customer initiatives, and corporate strategy. She takes the success of ProSolutions very seriously and is very passionate about helping other companies to also achieve optimal success. ProSolutions has helped major hotel companies to uncover customer service opportunities and greatly increase their sales and revenue, and they have built customized training and certification programs that enable companies and hotels to take their teams to the next level in performance.
Contact: Katie Scheer
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