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HOUSTON, TX, November 4, 2015– SHR, an innovative provider of advanced distribution technology and services for the hospitality industry, today announced that the Stonewall Jackson Hotel & Conference Center managed by Crestline Hotels & Resorts has migrated to the WindsurferCRS distribution platform. Using SHR’s new responsive booking engine, TopSail™, the historical hotel located in the picturesque Shenandoah Valley will provide a modern booking experience for their guests while capturing the southern charm the Stonewall Jackson is known for.

“The Stonewall Jackson Hotel & Conference Center is a perfect fit for the WindsurferCRS distribution platform,” says Drew Rosser, VP of Sales & Marketing for SHR. “The hotel is very creative with their offerings, and TopSail™ will allow the hotel flexibility when showcasing their packages and rates.”

The hotel, originally built in 1924 and located in downtown Staunton, VA, is part of the Historic Hotels of America, and has undergone complete renovations to restore the building to its original grandeur while adding all of the modern conveniences guests want. With the WindsurferCRS platform, the property will take advantage of the numerous direct connections available to popular OTA and meta-search sites, GDS connectivity, voice reservations, and the TopSail™ booking engine. The hotel will also utilize a robust PMS interface, which will allow the property to easily manage all of their packages, rates, and inventory with ease.

About SHR

SHR is an innovative provider of advanced distribution technology and services for the hospitality industry. The company serves thousands of properties around the globe on its distribution platform, WindsurferCRS. With a focus on flexibility for the hotelier and creating a memorable experience for the guest, WindsurferCRS provides optimal functionality for all types of properties. SHR’s Whiteboard Labs provides custom solutions for the hospitality industry, including custom booking engines, website design and development, and cutting edge applications. Hoteliers can tap into SHR’s expertise and knowledge of the industry by utilizing the Revenue Management for Hire service—a cost effective revenue management solution for any property.

Additional information about SHR and hospitality industry trends may be found at the Company’s website: www.shr.global  

(SHR is the trade name for Sceptre Hospitality Resources, LLC)

Contact: Abbie Deaver

shr@shr.global / 303.220.2168

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