Nov. 18–Are you ready for packed planes, roads and hotel rooms this Turkey Day?
Airlines flying to and from South Florida as well as hotels in the region will likely see higher consumer demand for tickets and rooms for the 2017 year-end holiday travel season, kicking off with Thanksgiving Day, industry specialists say.
Helping to fuel the bookings uptick is a shortfall in room inventory and airline seats in parts of the Caribbean still recovering from Hurricanes Maria and Irma. In addition, general consumer optimism over the strong U.S. economy is triggering the spending.
"In general the economic winds are positive, the stock market remains bullish and the U.S. consumer [spending] reporting is very upbeat," said Scott Berman, a hotel and tourism analyst at PricewaterhouseCoopers in Miami. "And in airlift news, we've got more seats and more destinations at the three airports than we've ever had."
South Florida will likely get a boost from displacement business being funneled from hurricane-damaged Caribbean destinations like Puerto Rico, St. Thomas, U.S. Virgin Islands, St. Martin, and other islands where some tourism assets remain closed this holiday season, he said. "That's to our benefit, although we're not the only beneficiary."
Lower Thanksgiving average airfares and more flight and destination options are offering travelers greater flexibility and variety from South Florida airports, travel experts say.
"Demand to Fort Lauderdale and Miami has really increased and hotels are fuller too, with rates inching up," said George Hobica, president of Airfarewatchdog.com. "It's stronger than in the past year."
Fort Lauderdale ranks among AAA Travel's top 10 Thanksgiving destinations in 2017 based on bookings on AAA.com. Both cities are also counted among the top 25 busiest U.S. airports for Thanksgiving travel, according to research from airfare app Hopper and InsureMyTrip.com.
Others attest to the positive trends at play.
"Post Hurricane Irma we have seen an uptick in business and to some of us it was kind of bittersweet because of the suffering" caused by the hurricanes, said Eduardo Fernandez, general manager of Sonesta Fort Lauderdale Beach. "And most of us believe that this will continue into 2018."
To some extent the hurricane damage in the Caribbean and parts of the Florida Keys reduced travel options for booking conventions, vacations and weddings, he said.
"So because of that South Florida becomes a really attractive, safe and relatively inexpensive destination, so we are cautiously optimistic," Fernandez said.
The 240-room Sonesta hotel's November and October business has been very strong with high occupancies not seen in recent years, Fernandez said. Thanksgiving weekend is also expected to sell out.
In Lauderdale-By-The-Sea, newcomer Plunge Beach Hotel still has availability for Thanksgiving holiday weekend, but rooms are filling up quickly for December weekends when it's expected to be sold out, general manager Tom Mulroy said.
The 163-room oceanfront hotel, which opened in April, will also host an influx of New England Patriots fans for the National Football League team's Dec. 11 faceoff with the Miami Dolphins. "We've had four and five-day reservation blocks for months now," Mulroy said.
The Thanksgiving holiday week is also trending well for the 400-room Hilton West Palm Beach, where many rooms have been booked for USA Field Hockey events in Palm Beach County, general manager John Parkinson said.
The Hilton's room bookings for mid-December through early January are also pacing about 7 percent ahead of last year, Parkinson added. "There is some very strong demand for West Palm Beach over the holidays."
