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DAYTONA BEACH, Fla. (Oct 12, 2017) – Hard Rock Hotel Daytona Beach announces the appointment of Kevin Hines as general manager of the new 200-room, beachfront property. Hines has recently filled a number of other key positions on the hotel’s pre-opening executive team, including director of sales, director of finance, director of human resources, director of rooms and spa director. The members of the executive team have assumed their positions in advance of a late 2017 opening.

A 25-year hospitality industry veteran, Hines has contributed to the success of many renowned beach and ski resorts, as well as large-scale convention center operations. Most recently, Hines was with The St. Regis Resort Deer Valley in Park City, Utah, where he directed food and beverage operations for the AAA Five Diamond property. His other executive-level experience includes time as director of food and beverage at the luxury Surf and Sand Resort and Spa in Laguna Beach, and as director of operations for the Staples Center (Los Angeles), where he was recognized for his outstanding leadership. His early career experience includes time as banquet manager at Copper Mountain Resort in Colorado, conference operations manager at the Cliff Lodge at Snowbird (Utah), general manager of Salt Lake City’s acclaimed Capitol Café and director of food and beverage for the Sheraton City Centre.

Also joining the hotel’s pre-opening executive team are:

·         Androse Bell, director of rooms

·         Jeannine Cullen, Rock Spa® & Salon director

·         Kathy Masterson, director of sales

·         Kenneth Tucker, director of finance

·         Maureen Shelton, director of human resources

·         Susan Keaveney, director of marketing

“We’ve been fortunate to assemble such an outstanding team of experienced industry professionals to help drive the success of Hard Rock Hotel Daytona Beach,” said Hines. “Beyond the remarkable leadership exhibited and recognized throughout their notable careers, they possess the energy, enthusiasm and uncompromising dedication to hospitality that is the hallmark of the Hard Rock brand and this exciting, innovative hotel.”

According to Hines, the team is aggressively working to fill many of the 160 full- and part-time positions, searching for hard-working employees – known as “Hard Rockers” – who are excited about music and want to create authentic experiences that rock. Current job openings include food and beverage, room attendants, engineering and front desk. Applicants can review career opportunities by going to

Opening in late 2017, the highly anticipated Hard Rock Hotel Daytona Beach will take center stage as the destination’s newest beachfront hotel and the fourth Hard Rock Hotel in Florida. The new music-inspired oceanfront property will introduce exclusive offerings, innovative programming and guest amenities never before available in the Daytona Beach market.

For more information about Hard Rock Hotel Daytona Beach, visit

About Hard Rock Hotel Daytona Beach

Hard Rock Hotel Daytona Beach brings the global brand’s iconic vibe and energetic beat to a wide stretch of the world-famous Atlantic shoreline. The 200-room beachfront property features renowned, brand-exclusive offerings and amenities, including The Sound of Your Stay® music program, offering complimentary use of Fender guitars and Crosley record players for in-room jam sessions, as well as a renowned full-service Rock Spa® and Salon, a Rock Shop® and a Body Rock® Fitness Center. The hotel also includes the signature Sessions restaurant and bar, the open-air Wave Terrace and 20,000 square feet of indoor and outdoor meeting space, including a versatile ballroom terrace. The property’s resort-style beachfront pool features an expansive oceanfront party deck and outdoor pool bar and grill. Located at 918 N. Atlantic Avenue, just 15 minutes from Daytona International Airport, Hard Rock Hotel Daytona Beach is owned by Summit Hospitality Management Group and managed by Hard Rock International. For more information, visit

Contact: Maria Hayworth / 386.677.7000

About Hard Rock International

With venues in 74 countries, including 178 cafes, 24 hotels and 11 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company’s two most successful Hotel and Casino properties in Tampa and Hollywood, Fl., both owned and operated by HRI parent company The Seminole Tribe of Florida, as well as other exciting locations including Bali, Chicago, Cancun, Ibiza, Las Vegas, and San Diego. Upcoming new Hard Rock Cafe locations include Phnom Penh, Cairo, Cape Town and Chengdu. New Hard Rock hotel, casino or hotel-casino projects include Atlanta, Atlantic City, Berlin, Budapest, London, Los Cabos, Maldives, New York City, Davos, Ottawa, Dalian and Haikou in China. For more information on Hard Rock International, visit

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