Solmar's New Website Drives Higher Room Bookings, Group Leads, and Customer Engagement
August 18, 2016 9:12am
Leading Mexico Hotel Group uses Milestone Internet Marketing, Inc.’s GalexiTM CMS Technology to Enhance their Digital Presence
(Santa Clara, CA: August 18, 2016)
The Solmar Story
Solmar Hotels & Resorts recently launched six new websites designed by Milestone www.solmar.com and has seen a significant increase in guest engagement, online room bookings, and leads for weddings and meetings. Solmar’s new websites, designed on Milestone’s GalexiTM CMS platform, showcase the hotel collection with visually striking designs, stunning images, and engaging content to connect with their audience of luxury vacation and business travelers.
“Solmar sites are a fusion of art, technology, content, and usability. The sites are designed for the best user experience and optimized search presence across all devices and essential touch points along guests’ digital journey. The visual aesthetics and content evoke emotion and tell the story of the Solmar experience, and are driving higher leads and revenue.” said, Mr. Ricardo Orozco, Vice President of Operations of Solmar Hotels and Resorts.
With its rich history deeply rooted in Los Cabos, Mexico since 1979, Solmar is a collection of 5 luxury hotels and resorts at the edge of the Baja Peninsula. Each beautiful property delivers amazing vacation experiences, from luxury suites and villas to private white sand beaches to seaside spas and local cuisine. The accommodations are beautifully designed, the views are spectacular, and the beaches are exclusive.
The Fusion of Art and Usability
The Solmar collection of websites showcases the resorts’ outstanding features, breathtaking destination, and authentic spirit of hospitality. The websites highlight the collection’s spas, dining, and venues, driving traffic to each property site for booking. The individual sites reflect the unique and luxury features of each resort, promoting the experience seamlessly across the collection. The look and feel and the content create an experience that is warm and inviting, so guests feel like part of the family and consider Solmar their Cabo home.
Holistic Digital Marketing
Milestone’s holistic digital strategy for Solmar included creating responsive desktop and mobile sites that are optimized for user experience and conversion. Each site is fully responsive for mobile and tablet, so that customers can connect, engage, book and share from any device and from anywhere. The sites have robust navigation, schemas, conversion elements and engaging content highlighting the unique selling points and destination – all reinforced with social signals and paid search. Integrated blog and event calendar modules were designed to engage new customers and share the Solmar story. Milestone continues to create blogs and social posts to keep the sites fresh, exciting and in the conversation, while promoting local events, attractions and what’s happening at the resort.
Driving Conversions for Groups and Outlets
The wedding and meeting pages use targeted calls to action to capture leads for potential guests who are interested in hosting their events at the resorts. The concierge page makes it easy for guests to purchase Solmar spa treatments, Cabo excursions, schedule and purchase transportation, add dining experiences, and add all-inclusive meal plans. Solmar has experienced a significant increase in group business leads since the site went live. Milestone is excited to be working with a client as prestigious as Solmar and assisting with their brand visibility and increasing online revenue.
Milestone is a leading provider of digital marketing software and services for hospitality and retail industry. Milestone’s state-of-the-art technology and solutions drive significant revenue and return on investment for our clients. For additional information please visit us at www.milestoneinternet.com or reach our team at:
US: +1 408 492-9055 email@example.com
Mexico: +52 1 998 186 5919 firstname.lastname@example.org
Milestone Announces Spring 2018 Edition of Milestone Digital Presence Cloud With New User Interface
Milestone Announces Milestone Pages: Schema-Powered Local Pages for Location-Based Businesses
Milestone Insights 2018 Edition Provides Location-Based Businesses With Affordable Digital Marketing Competitive Benchmarking & Analysis
Milestone Launches New Website for Ginger Hotel Chain, Revenue Jumps 36%
Crescent’s Luxurious Horseshoe Bay Resort Experiences 89% Increase in Group RFPs in 60 Days With Data-Driven Digital Marketing
Free eBook: 6 Digital Marketing Trends that will Matter in 2018 | Milestone Inc.
Milestone Enhances Local Events Publishing Platform with New Channels & Third-Party Site Compatibility
Milestone Launches "True" Mobile First Hotel Website Design
Milestone Shortlisted for Best SEO Software Suite, Best Search Software Tool, & Innovation in Analytics Software by Prestigious US Search Awards 2017
For the 4th Time, Milestone, Inc. Appears on the Inc. 5000 list, Ranking No. 4180 with Three-Year Sales Growth of 64%
How Can You Make the Most Out of Your Digital Marketing Plan in 2018?
Book the Date: Milestone Webinar on Keys to Planning Your 2018 Digital Marketing Budget
Only a Few Days Left to Register for Milestone’s Digital Marketing Conference
Milestone Announces New Intuitive Dashboard for Insights Software
Is Your Slow Hotel Website Costing You $100K Per Year or More?
Milestone Launches New Corporate Website
[Whitepaper] Recover Lost Website Revenue and Drive a Higher ROI Just Like the OTA’S Do
Milestone Continues Winning Streak with 9 Communicator Awards for Website Design
Milestone Announces Speakers, Agenda for 4th Annual Digital Marketing Conference, July 17-18
If You Missed It: Google Webinar on Monetizing the Customer Journey Now Available On Demand
Please login or register to post a comment.