SiteMinder Launches ‘Canvas’, the Intelligent Website Creator for Independent Hotels
November 2, 2015 10:38am
London, UK – SiteMinder, the leading cloud platform for hotels, is pleased today to unveil ‘Canvas’, an intelligent website creator that combines best practice in hotel e-commerce with beautiful designs for independent hoteliers.
Canvas will be unveiled at the travel industry’s largest stage, WTM London, and will form the latest addition to SiteMinder’s award-winning suite of smart and simple technology for hoteliers who are looking to attract, reach and convert guests globally online.
SiteMinder’s co-founder and managing director, Mike Ford, says, “For years, SiteMinder has provided a platform that successfully enables direct, commission-free bookings as well as the most powerful online distribution in the market.
“The launch of Canvas is about further empowering the world’s independent hoteliers who want full ownership, control and amplification of their most profitable channel – their website. Canvas is about enhancing the independent hotelier’s ability to compete in today’s consumer-led Internet economy. And, for SiteMinder, it’s about delivering on our goal of breaking down barriers for the world’s hoteliers, through easy-to-use, affordable technology that challenges the ever-increasing complexities they face daily to market and sell their rooms online.”
Using Canvas, hoteliers will be able to create and easily manage their website by selecting from a range of templates purposefully packaged for guided selling by design and user experience experts in hotel websites. Hotelier users will be able to customise their own pages through the cloud-based product and also preview those changes before making the decision to publish them live, instantly, on their website.
“Guests often don’t know how great a hotel is, because the first impression they had when they visited the website was poor and they immediately looked elsewhere. And this is assuming those guests found the website. Many of them are barely visible in search engines,” says Mr Ford.
“Canvas was designed specifically with independent hoteliers in mind, many of whom we have witnessed first-hand to be disadvantaged by their lack of technical or design expertise – and their constrained budget to acquire this expertise. For this reason, we wanted to make sure Canvas was intuitive, responsive and search-optimised, so these hoteliers could be found and stay up-to-date, when they wanted to. It purposefully brings together only the things a guest needs to make a booking decision online, and removes all the noise that turns them away.”
For maximised profit margin potential and in staying true to SiteMinder’s product philosophy, hotel customers will pay a low, flat monthly fee and have the option to seamlessly integrate the product with their Internet booking engine and SiteMinder’s Channel Manager.
Mr Ford says: “We want to start small. We’ve learnt a lot from our beta and live customers, and it is important to us that we continue to grow the product with our learnings, so we can best meet the changing needs of who this is for – the independent hotelier.”
As the leading cloud platform for hotels, SiteMinder allows hotels to attract, reach and convert guests across the globe. We serve hotels of all sizes with award-winning solutions for independents and groups alike, wherever they are in the world.
SiteMinder’s products include The Channel Manager, the industry’s leading online distribution platform; TheBookingButton, a wholly-branded booking engine for direct bookings via the web, mobile or social; Canvas, the intelligent website creator for independent hoteliers; and GDS by SiteMinder, a single-point of entry to a six-figure network of travel agents and the world’s major GDSs. With more than 19,000 hotel customers and 350 of the industry’s top connectivity providers as our partners, today we have presence in more than 160 countries on six continents.
For more information, visit www.siteminder.com.
Contact: Maria Franco
+44 749 321 8933
Bin Majid Hotels & Resorts Enters Distribution Agreement With SiteMinder
Modus Hotels Selects Vertical Booking CRS for Enterprise-Level Hotel Distribution Across Their Entire Portfolio
HEBS Digital Celebrates 2017: A Year of Broadening the Global Footprint, Technology Innovations and Industry Recognition
HEBS Digital Wins Record-Breaking 21 HSMAI Adrian Awards, Including 10 Gold
Tourism Boom: How Spain's Hotels Are Capitalizing by Owning Their Supply
Pegasus Solutions Unveils New Intelligent Booking Engine at World Travel Market 2017
What to Consider for Your New Hotel Website
North American Hoteliers Open the Last Quarter of 2017 with Solid Rate and Booking Growth
TravelClick Expands Strategic Business Intelligence Relationship with Hyatt
SiteMinder Named Among The Silicon Review's 50 Best Companies to Watch
Milestone Launches "True" Mobile First Hotel Website Design
SiteMinder Secures Atahotels as Group Remains in Prime Position to Capitalize on Italy's Tourism Boom
BridgeStreet Global Hospitality and SiteMinder Connect in Pivotal Strategic Relationship for Business Travel
A New Look for a Historic Chicago Hotel’s Website
SiteMinder Partners With PriceTravel Holding and Despegar, Says It Is Committed to Latin America's Hotels
Vertical Booking Increases Its Reach in North America
Wealthy Walker Joins IBC Marketplace to Help Independent Hotels in India Manage Rates & Inventory
Best Day Travel Group Signs with SiteMinder, Strengthens Offering to Hotels
Red Planet Hotels Begins Building Its Empire with SiteMinder
SiteMinder Brings GDS Representation In-House as Hotel Customers More Than Triple in One Year
Please login or register to post a comment.