SiteMinder Brings GDS Representation In-House as Hotel Customers More Than Triple in One Year
July 17, 2017 12:40pm
Dallas, USA – Almost 900 hotels located in the world’s top destinations are poised to receive personalized GDS sales and marketing representation from the global hotel industry’s leading cloud platform. SiteMinder announced its new service at the 49th GBTA Convention Sunday on the back of a year that has seen its GDS connectivity solution, ‘GDS by SiteMinder’, gain its own chain code and more than triple in hotel users.
Through sales and marketing representation, those hotels can now access a network of GDS experts based in New York, Los Angeles, London, Hong Kong, Paris, Munich and Sydney that will work with travel buyers on their behalf to increase hotel brand exposure and revenue.
Jason Lewis-Purcell, Vice President, GDS at SiteMinder, says, “There is a tendency to overlook global distribution systems in today’s digital age, but the truth is they are still some of the highest performing sales and marketing channels for hotels. Over the past year, GDS by SiteMinder powered nearly 200,000 reservations worth over $60 million in hotel revenue, showing how effective global distribution systems are in bringing guests hotels wouldn’t otherwise attract, especially from Monday to Friday when properties need business most.”
A former hotel sales and marketing director and 20-year hospitality industry veteran, Mr Lewis-Purcell has spearheaded SiteMinder’s dedicated GDS function over the last 12 months, growing the total number of GDS by SiteMinder hotel users from 250 to almost nine hundred. The hotels are located in the world’s top business travel destinations, including Chicago, Los Angeles and New York in the United States; Barcelona, Berlin, London and Paris in Europe; and Bangkok, Hong Kong, Sydney and Taipei in the Asia Pacific.
“SiteMinder has always known the crucial role the GDS plays, but we wanted to bring the legacy system into the modern world. GDS by SiteMinder uniquely brings cloud-based technology together with legacy GDSs that are as relevant today as they were thirty years ago, to provide hotels an incomparable total distribution platform. It’s now used by about sixty percent more hotels than our industry’s most renowned soft brands.”
GDS by SiteMinder provides hotels a single point of entry to the world’s major global distribution system providers – Sabre, Amadeus and Travelport – and travel agent network. In addition to sales and marketing representation, hotel users of the GDS connection receive free consortia advice, account management and local customer support.
Travel agents can find hotels listed through the connection by using the ‘GD’ chain code.
gds by siteminder,
global distribution system
As the leading cloud platform for hotels, SiteMinder allows hotels to attract, reach and convert guests across the globe. We serve hotels of all sizes with award-winning solutions for independents and groups alike, wherever they are in the world.
SiteMinder’s products include The Channel Manager, the industry’s leading online distribution platform; TheBookingButton, a wholly-branded booking engine for direct bookings via the web, mobile or social; Canvas, the intelligent website creator for independent hoteliers; Prophet, the real-time market intelligence solution that takes the guesswork out of pricing rooms; and GDS by SiteMinder, a single-point of entry to a six-figure network of travel agents and the world’s major global distribution systems. With more than 26,000 hotel customers and 550 of the industry’s top connectivity providers as our partners, today we have presence in more than 160 countries on six continents.
For more information, visit www.siteminder.com.
Contact: Maria Franco
+61 410 233 735
New Study Finds Hoteliers Fear Robot-Run Future Yet Believe AI is Key to Guest Personalization
Airbnb Launches Global Hotel Technology Partnership to Support Boutique Hotels, Bed and Breakfasts
SiteMinder Unveils the Top 15 Revenue-Generating Booking Channels of 2017 for Hotels in the USA & Canada
Bin Majid Hotels & Resorts Enters Distribution Agreement With SiteMinder
Tourism Boom: How Spain's Hotels Are Capitalizing by Owning Their Supply
SiteMinder Named Among The Silicon Review's 50 Best Companies to Watch
SiteMinder Secures Atahotels as Group Remains in Prime Position to Capitalize on Italy's Tourism Boom
BridgeStreet Global Hospitality and SiteMinder Connect in Pivotal Strategic Relationship for Business Travel
SiteMinder Partners With PriceTravel Holding and Despegar, Says It Is Committed to Latin America's Hotels
Best Day Travel Group Signs with SiteMinder, Strengthens Offering to Hotels
Red Planet Hotels Begins Building Its Empire with SiteMinder
VacayHome-SiteMinder Partnership Opens New Doors for Vacation Rental Property Managers
Why Hotel Distribution Is No Longer a Job, but a Button
MSI Solutions and SiteMinder Partner to Automate Distribution for CloudPM Hotel Users
Optimizing Your Online Channels: 9 Proven Ways to Make OTAs Work for You
SiteMinder Penetrates Latin America, Signs RQ Grupo Hotelero as 26,000th Hotel
The Changing Face of Hotel Tech
Hoteliers Tell All in New SiteMinder Report: "Being Bookable and Visible Online Is Our No. 1 Business Focus"
Pestana Hotel Group Completes Global Rollout of SiteMinder's Online Distribution Platform
SiteMinder Makes Two Key Appointments as It Looks to Take Business to the Next Level
Please login or register to post a comment.