Close

Cart

Total $0.00

Checkout

HOUSTON, TX September 21, 2016—SHR, developer of the WindsurferCRS™ hotel reservation and distribution platform, today announced it has secured $20MM in growth capital to support its expansion in the U.S. and in Asia-Pacific.

On the eve of making the Inc. 5000 List for the fifth year in a row, SHR finds its style of doing business in high demand. The rapid growth over the past two years is indicative of hoteliers’ preference for an innovative CRS backed by a high level of intelligent support from a staff with hotel operations experience.

“We are very excited about the future of SHR. The new growth capital available to the company will help expand our efforts to improve the lives of hoteliers struggling to streamline the management of their distribution to maximize their revenue,” says Rod Jimenez, SHR’s CEO.

As part of its expansion plan, SHR’s Singapore Office is slated to open in October and will be hiring staff to support its growth in the Asia-Pac region. On the home front, the company is adding space to its Houston headquarters to accommodate another thirty staffers.

“Growth is spectacular for Sundial this year as we have exceeded budgeted forecasts by 22% in occupancy, 9 percent in REVPAR and 13 percent in Average Daily Rate since the implementation of the WindsurferCRS.  It doesn’t surprise me that SHR is growing as rapidly. They provide a top tier distribution platform backed by unparalleled service, something their competitors struggle with,” says Brett Lindsay, Director of Sales & Marketing, Sundial Beach Resort & Spa. 

 “While the new capital will fund expansion, it will also fund the innovation this team is known for,” says Dayang Dai, SHR’s Chief Software Architect. SHR’s predecessors include Whiteboard Labs and before that, Webvertising, two companies known for their innovation. In fact, the WindsurferCRS is not the only CRS they’ve built.  The company’s involvement with the hotel industry dates back to 1998.

About SHR

SHR provides hotels sophisticated tools and services that help execute their distribution strategy while optimizing the profitability of their room inventory. The company serves thousands of properties around the globe on its reservation and distribution platform, WindsurferCRS™, and its Internet Booking Engine (IBE), TopSail™.  Additionally, the company offers its clients custom website design and Revenue Management for Hire services. SHR is a nimble organization, willing to customize technology for its clients, serving them with a high degree of intelligent support from a staff of industry experts and experienced hoteliers. Additional information about SHR may be found at the company’s website: www.shr.global.

SHR is the trade name for Sceptre Hospitality Resources, LLC, a Delaware Limited Liability Company

Contact: Jason Emanis

shr@shr.global / 713.333.9944 ext 124

Related News

SHR CEO to Speak on Global Technology Panels in Hong Kong and Singapore

SHR Buys European Firm Cross-Tinental

SHR Named to Inc. 5000 List for Sixth Time

Vagabond Inn Corporation Sees Significant Mobile Revenue Gains with Windsurfer CRS

StayNTouch, SHR, and Rainmaker Announce Webinar to Optimize Connectivity between Hotel PMS/CRS/RO

Curated Rates: Using Relevant Content to Boost Bookings

SHR Offers Enhanced Hotel Inventory Management with Expedia Product API

Danubius Hotels Group Teams with Cross-Tinental and SHR for New CRS

SHR Developer of Windsurfer® Completes Integration with Google Hotel Ads

SHR, Developer of Windsurfer® CRS Announces New Senior Management Appointments to Address Aggressive Growth Objectives

SHR Developer of Windsurfer® CRS and Roomer Travel Announce Alliance to Drive Hotel Revenue and Enhance Guest Satisfaction using Life Happens™ Cancellation Protection

SHR Developer of WindsurferCRS™ Announces Appointment of New Director of Business Development for Northeast Region of the U.S.

Victor's Residenz-Hotels Teams with Cross-Tinental to Migrate and Run Its Core Applications in the Cloud by Implementing WindsurferCRS (SHR) and Duetto's Revenue Strategy Solutions

Real Hospitality Group Selects SHR’s WindsurferCRS Platform

Vagabond Inn Migrates to SHR’s WindsurferCRS Distribution Platform

SkyTouch Announces WindsurferCRS Interface

SHR's WindsurferCRS Sees Increased Innovation in 2015 – New Features & Integrations

Twinpalms Phuket Migrates to SHR’s WindsurferCRS Distribution Platform

Hansar Bangkok Hotel Migrates to SHR's WindsurferCRS Distribution Platform

Stonewall Jackson Hotel & Conference Center Migrates to SHR's WindsurferCRS Distribution Platform

All News »

Please login or register to post a comment.