HOUSTON, TX October 13, 2016—SHR, developer of the WindsurferCRSTM hotel reservation and distribution platform, today announced it has appointed Alysia Bruno, Director of Business Development for the northeast region of the United States.

SHR continues to expand, not only globally, having opened an office in Singapore earlier this month, but in North America, as well, beginning with Ms. Bruno’s appointment.

Drew Rosser, VP of Sales for SHR, commented: “As SHR expands globally it is imperative that we have seasoned business development people in major markets in order to meet our goals. Adding Ms. Bruno to the northeast puts SHR firmly in the NYC, Boston areas and allows us to have that local presence that hoteliers prefer. She brings years of expert experience to our already strong business development team and we are excited to have her aboard.”

SHR’s rapid growth over the past two years is indicative of hoteliers’ preference for an innovative CRS backed by a high level of intelligent support from a staff with hotel operations experience. Ms. Bruno’s background mirrors that of SHR clients’, having spent years working in hotels in various sales and marketing roles, providing her a keen understanding of the challenges today’s independent hoteliers face.