Close

Cart

Total $0.00

Checkout

HOUSTON, TX January 24, 2017—SHR, developer of the Windsurfer® hotel reservation and distribution platform, today announced it has completed its integration with Google Hotel Ads and is now providing their hotel partners access to this new marketing channel.

SHR joins a select group of authorized integration partners providing access to Google Hotel Ads. Hotels like La Quinta Inns & Suites, Premier Inn, and Hilton Worldwide have achieved impressive booking numbers leveraging Hotel Ads, with Hilton seeing an increase in conversion rates as high as 45%.

Estella Hale, VP of Product for SHR, commented: “We are excited to offer the Google Hotel Ads connectivity to our clients. They will benefit from the exposure and reach of Google with the operational ease and common practice of commission based transactions which are standard in the industry.  We made participation very easy, and hotels only pay a commission when a valid hotel reservation is consumed. This brings the richness of marketing into the distribution world.”

Google Hotel Ads appear on Google.com and Google Maps, across desktops, tablets, and mobile devices when travelers are actively looking to book a hotel.  Hotels only pay when the ad generates a click or a booking.

About SHR

SHR provides hotels sophisticated tools and services that help execute their distribution strategy while optimizing the profitability of their room inventory. The company serves thousands of properties around the globe on its reservation and distribution platform, Windsurfer® and its Internet Booking Engine (IBE), TopSail™.  Additionally, the company offers Revenue Management for Hire services. SHR offers the market nimble technology, serving its clients with a high degree of intelligent support from a staff of industry experts and experienced hoteliers. Additional information about SHR may be found at the company’s website: www.shr.global.

SHR is the trade name for Sceptre Hospitality Resources, LLC, a Delaware Limited Liability Company.

Contact: Jason Emanis

shr@shr.global / 713.333.9944 ext 124

Related News

SHR Buys European Firm Cross-Tinental

SHR Named to Inc. 5000 List for Sixth Time

Vagabond Inn Corporation Sees Significant Mobile Revenue Gains with Windsurfer CRS

StayNTouch, SHR, and Rainmaker Announce Webinar to Optimize Connectivity between Hotel PMS/CRS/RO

Curated Rates: Using Relevant Content to Boost Bookings

SHR Offers Enhanced Hotel Inventory Management with Expedia Product API

Danubius Hotels Group Teams with Cross-Tinental and SHR for New CRS

SHR, Developer of Windsurfer® CRS Announces New Senior Management Appointments to Address Aggressive Growth Objectives

SHR Developer of Windsurfer® CRS and Roomer Travel Announce Alliance to Drive Hotel Revenue and Enhance Guest Satisfaction using Life Happens™ Cancellation Protection

SHR Developer of WindsurferCRS™ Announces Appointment of New Director of Business Development for Northeast Region of the U.S.

Victor's Residenz-Hotels Teams with Cross-Tinental to Migrate and Run Its Core Applications in the Cloud by Implementing WindsurferCRS (SHR) and Duetto's Revenue Strategy Solutions

SHR Developer of WindsurferCRS™ Secures Growth Capital to Support Expansion

Real Hospitality Group Selects SHR’s WindsurferCRS Platform

Vagabond Inn Migrates to SHR’s WindsurferCRS Distribution Platform

SkyTouch Announces WindsurferCRS Interface

SHR's WindsurferCRS Sees Increased Innovation in 2015 – New Features & Integrations

Twinpalms Phuket Migrates to SHR’s WindsurferCRS Distribution Platform

Hansar Bangkok Hotel Migrates to SHR's WindsurferCRS Distribution Platform

Stonewall Jackson Hotel & Conference Center Migrates to SHR's WindsurferCRS Distribution Platform

Classic Hotels & Resorts Increase Productivity with SHR’s WindsurferCRS Distribution Platform

All News »

Please login or register to post a comment.