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HOUSTON, TX January 24, 2017—SHR, developer of the Windsurfer® hotel reservation and distribution platform, today announced it has completed its integration with Google Hotel Ads and is now providing their hotel partners access to this new marketing channel.

SHR joins a select group of authorized integration partners providing access to Google Hotel Ads. Hotels like La Quinta Inns & Suites, Premier Inn, and Hilton Worldwide have achieved impressive booking numbers leveraging Hotel Ads, with Hilton seeing an increase in conversion rates as high as 45%.

Estella Hale, VP of Product for SHR, commented: “We are excited to offer the Google Hotel Ads connectivity to our clients. They will benefit from the exposure and reach of Google with the operational ease and common practice of commission based transactions which are standard in the industry.  We made participation very easy, and hotels only pay a commission when a valid hotel reservation is consumed. This brings the richness of marketing into the distribution world.”

Google Hotel Ads appear on and Google Maps, across desktops, tablets, and mobile devices when travelers are actively looking to book a hotel.  Hotels only pay when the ad generates a click or a booking.

About SHR

SHR provides hotels sophisticated tools and services that help execute their distribution strategy while optimizing the profitability of their room inventory. The company serves thousands of properties around the globe on its reservation and distribution platform, Windsurfer® and its Internet Booking Engine (IBE), TopSail™.  Additionally, the company offers Revenue Management for Hire services. SHR offers the market nimble technology, serving its clients with a high degree of intelligent support from a staff of industry experts and experienced hoteliers. Additional information about SHR may be found at the company’s website:

SHR is the trade name for Sceptre Hospitality Resources, LLC, a Delaware Limited Liability Company.

Contact: Jason Emanis / 713.333.9944 ext 124

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