HOUSTON, TX, December 19, 2014- Sceptre Hospitality Resources (SHR), an innovative provider of advanced distribution technology and services for the hospitality industry, today announced its partnership with Flip.to, the brand advocate platform for hotels that turns hotel guests into a trusted extension of the hotel’s marketing force, boosting brand awareness and earning new guests around the world.

With the integration, users of SHR’s WindsurferCRS who have deployed TopSail™ or the HTML booking engine can take advantage of Flip.to services. When the integration is activated by a property, existing guests now become influential brand advocates for the hotel, using their massive social reach to encourage friends and family worldwide to visit the hotel’s website and become future guests.

“We are excited to offer the Flip.to integration to our clients and believe that it will have a positive impact not only on their reputation, but their bottom line,” says Estella Hale, VP of Products for SHR.

“The partnership with SHR highlights our mutual goal of helping our clients earn new guests, deliver bottom-line results and do it in a way that is simple and seamless. Flip.to opens up an entirely new marketing channel for WindsurferCRS and we couldn’t be happier working with the SHR team,” added Richard Dunbar, Director of Business Development for Flip.to.