Sceptre Hospitality Resources Launches Postcarder App for Mobile Devices
June 24, 2013 10:20am
Allows Users to Send Personalized, Virtual Postcards
DENVER, Colo., June 21, 2013 - Sceptre Hospitality Resources (SHR) today announced the launch of its fourth iOS app, Postcarder. The new native app, available for the iPad and iPhone, allows users to create and send digital postcards with photos or video on the front, and personal handwritten messages on the back.
"With the overwhelming popularity of photographic sharing at sites like Instagram, Pinterest, Facebook and others, the demand for unique ways to send personalized communications is apparent," said Jim Whitney, SHR's senior vice president, innovation. "Postcarder adds a personal touch back into the mix, creating a virtual postcard like people once looked forward to receiving. Unfortunately, sending and receiving postcards has fallen by the wayside in the wake of technology. Postcarder aims to change that by combining the best aspects of technology with the charm of a personalized card."
Postcarder is a spin-off from SHR's ongoing efforts to design and develop innovative products that enable its hotel clients to better serve their guests and grow its revenues.
"We were looking to create a tool that allowed hotels to reach guests in a more personal, individual way," said Whitney, "We ended up with an app that can also be used by travelers anywhere."
The postcards are reminiscent of the old familiar postcards, with a front and back. Users can select photos from their own photo library for the front, then flip the card over to write a handwritten note. The front can also contain video, either from the user's device library or from YouTube. The user gets 25 postcards upon downloading Postcarder, but more can be purchased when those run out. Postcarder keeps a digital library of all messages sent and received, too. The app can be downloaded from the Apple app store at: https://itunes.apple.com/app/id551390154.
Sceptre specializes in electronic distribution, reservations connectivity, channel management, revenue management strategies, reservation call centers and direct booking engines. Sceptre also provides interactive marketing programs, including custom website design, online advertising campaigns, social media solutions and other guest communication systems.
Additional information about Sceptre and hospitality industry marketing trends and tools may be found at the company's website: sceptrehospitality.com.
Contact: Lauralee Dobbins, media
Oregon's Newest Beachfront Hotel Opens with Intelity
M3 Unleashes New Mobile App to Increase Hoteliers’ Productivity
Mobile Websites vs. Apps: The Final Showdown – Part One
SHR Buys European Firm Cross-Tinental
8 Reasons Why Your Hotel Brand Needs a Mobile App to Succeed
Curated Rates: Using Relevant Content to Boost Bookings
SHR, Developer of Windsurfer® CRS Announces New Senior Management Appointments to Address Aggressive Growth Objectives
The Custom App Conundrum
Victor's Residenz-Hotels Teams with Cross-Tinental to Migrate and Run Its Core Applications in the Cloud by Implementing WindsurferCRS (SHR) and Duetto's Revenue Strategy Solutions
SHR Developer of WindsurferCRS™ Secures Growth Capital to Support Expansion
Real Hospitality Group Selects SHR’s WindsurferCRS Platform
Vagabond Inn Migrates to SHR’s WindsurferCRS Distribution Platform
Zaplox Raises Bar on Hotel Guest Satisfaction With Release of Mobile Key Services Version 3.0
SHR's WindsurferCRS Sees Increased Innovation in 2015 – New Features & Integrations
Twinpalms Phuket Migrates to SHR’s WindsurferCRS Distribution Platform
Hansar Bangkok Hotel Migrates to SHR's WindsurferCRS Distribution Platform
FCS Adds m-2Talk to its Rainbow Solution, Enabling Push-To-Talk Capabilities via Mobile App
Social Tables Mobile to Power Planners and Properties OnTheGo
Sarah Jones Joins SHR as Director of Revenue Management Services & Special Projects
GEO-Location by RoamingAround is Stimulating Mobile App Use and a Quick ROI
Please login or register to post a comment.