Sabre Releases New Travel Trend Report: The Future of Hotel Booking - A Guide to Hotel Retailing
June 11, 2015 1:04pm
Report evaluates emerging retailing trends and offers actionable insights to help hoteliers win more customers with an interactive, intelligent, connected retailing strategy
SOUTHLAKE, Texas - June 11, 2015 - Sabre Corporation (NASDAQ: SABR) released a new travel trend report today that outlines a clear path to help hoteliers successfully retail to modern travelers. Sabre's report, The Future of Hotel Booking - A Guide to Hotel Retailing, explores recent technological innovations within retail, tech, media and travel industries and offers practical, actionable recommendations to help hotels apply these practices to a successful retailing strategy. The report identifies 10 distinct trends powered by technology within three key focus areas - World as Media, Intimate Intelligence and Instant Service - and examines the applications to the hospitality industry.
The explosion of consumer-facing technology services has multiplied the paths to purchase and inundated consumers with information from price comparisons and reviews to promotions and deals. While this rapidly expanding travel marketplace is an advantage to travelers, it presents a challenge for hotel brands looking to connect with their guests in a meaningful way, particularly when it comes to booking a stay. As a result, hotels must develop retailing strategies across channels including online, social media, mobile apps and aggregation websites to meet connected travelers' growing demand for interactive, personal and immediate service and offerings.
"Technology presents the single largest untapped opportunity in the hospitality industry today," said Alex Alt, president of Sabre Hospitality Solutions. "The goal of this report is to help hotel owners, operators and brands leverage the retailing best practices of other industries into successful strategies to grow revenue and cultivate loyalty."
The report's key findings on hotel retailing success include:
Convert through context - Whether offering deals or perks at the right moment or providing relevant follow-ups or reminders, technology increases conversion rates by capitalizing on moments when travelers are more inclined to complete a transaction.
Reduce friction - Technology that identifies pertinent booking details, uses known data to auto-fill forms or creates one-click transactions can close the gap between discovery and purchase and smooth the booking process.
Sync the cross-channel experience - Integrated technology systems can share data across channels and devices so travelers have a unified and consistent experience at every stage of the purchase path regardless of where they book.
Help guests envision the ideal trip - Virtual reality and live-streaming platforms allow hotel brands to immerse their guests in the sights, sounds and feel of a destination before booking.
Use customer data and preferences to treat guests like old friends - Every interaction that a customer has with a brand's digital or physical property gives the hotel insights to uniquely tailor every touch point with that individual guest.
Sabre solicited input from some of its hotel customers in preparing the report. Hotel operators confirmed their desire to take a customer-centric approach to retailing:
Kristie Goshow, senior vice president, commercial - Viceroy Hotels & Resorts commented on the importance of an omni-channel strategy in achieving Viceroy's retail goals. "Our goal is to engage consumers on their path from discovery to purchase. We must sell the way our customers wish to buy and ultimately, that means we need to distribute ourselves 'brilliantly' across all consumer facing touch points," said Goshow.
Kimpton Hotels & Restaurants distribution director Nadine Pagel spoke on the importance of creating a unique, personal experience for Kimpton guests. "In the decision-making process, first impressions are paramount. We believe in delivering highly personalized guest service anchored by local insights and recommendations, all before you even walk in the door - that's what makes the Kimpton experience truly unique," commented Pagel.
In addition, The Future of Hotel Booking shows how the identified trends could impact the traveler experience by looking at five different scenarios that follow travelers with differing needs and reasons to travel throughout their booking journeys.
The Future of Hotel Booking was commissioned by Sabre and conducted by PSFK Labs. The full report can be downloaded from the Sabre Hospitality website.
sabre hospitality solutions,
the future of hotel booking,
travel trend report
Contact: Heidi Castle
Blockchain: Beyond the Hype
Sabre Names Clinton Anderson as President, Hospitality Solutions
From on-Demand Champagne to Mountaintop Yoga Class, New Concepts of Luxury Are Changing What High-End Travelers Expect
Red Lion Hotels Impacted by Sabre Data Security Incident
Kimpton Joins List of Companies Hit by Sabre Data Breach
Hospitality International Selects Sabre as Its Strategic Technology Provider
Sabre Discloses Hotel Reservations System Security Breach
Channel Optimization: The Secrets of Data-Driven Hoteliers
Tsogo Sun's New Booking Engine Streamlines Processes with Sabre's Hospitality and Distribution Solutions
Global Hotel Alliance Selects Sabre Hospitality Solutions as an Alternative Distribution Provider
Carlson Rezidor Hotel Group Selects Sabre’s Digital Platform to Accelerate Its Technology Transformation and Global Expansion Plans
Legacy Hotels & Resorts Selects Sabre Technology To Accelerate Growth and Enhance the Guest Experience
Sabre Announces Two Senior Executives to Lead Product Management and APAC Region for Its Hospitality Business
HotelREZ Hotels & Resorts Adopts Sabre's Hospitality Solutions to Provide Customers with Industry-Leading Reservation Technology
AH&LA Appoints Sabre Hospitality Solutions Executive to Its Board of Directors
African Travel Spend Expected to Rise 24 Percent with African Union Passport Introduction in 2018
Sabre Fosters a True Hospitality Experience with Integration of Its Award-Winning TripCase App
Sabre Names Hospitality Leader Alex Alt to Executive Vice President
A Hotelier’s Guide to Pokémon Go
When Digital Meets Physical: What Pokémon Go Means for the Travel Industry
Please login or register to post a comment.