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Join more than 500 industry professionals at the HSMAI Revenue Optimization Conference (ROC) Americas June 22 in New Orleans and honor the winners of this year's revenue management awards during a special lunch program.

HSMAI is honored to name Christian Boerger, CRME, corporate director of revenue strategy, Pacific Hospitality Group, as its Corporate Revenue Management Professional of the Year and Emily Bowen, CRME, director of revenue, reservation and distribution, Penn State Hospitality Services, as its Single/Multi-unit Revenue Management Professional of the Year. These awards are co-presented by Rainmaker.

In addition, HSMAI is honoring Dr. Ravi Mehrotra, who co-founded IDeaS Revenue Solutions in 1989, with the Vanguard Award for Lifetime Achievement in Revenue Management, for achievements and contributions to the hospitality industry and the revenue management discipline.

The Vanguard Award honors revenue management professionals who have left an indelible mark on the field of pricing and revenue optimization in the hospitality industry. It recognizes individuals who have spent a major portion of their careers in the revenue management profession and have contributed to the betterment of the industry in a significant and lasting way, over an extended period of time.

Christian Boerger Emily Bowen Dr. Ravi Mehrotra

HSMAI's ROC Americas 2016 will focus on The Many Faces of Revenue Management. To be successful in hotels today, a revenue management leader must master many roles: analyst, strategist, tactician, communicator, thought leader, team builder, data advocate, distribution specialist, digital marketer, and more.

ROC will deliver the insights and expertise you need to develop these skills and talents in yourself and your team while maintaining a focus on the core of the profession: Optimizing Revenue.

» Learn more about ROC and register today
» Pre-ROC Opportunities
» Become a partner

About HSMAI

The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI’s MEETAdrian Awards, and Revenue Optimization Conference. HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at www.hsmai.org

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