Rainmaker's OPTIMIZE2016 User Conference Delivers Insight, Instruction and Impetus to 'Make Revenue Optimization Great Again'
March 2, 2016 8:59am
ATLANTA – March 2, 2016 – While presidential campaigns are notorious for leaving stump pledges unfulfilled, OPTIMIZE2016 lived up to its promise to “Make Revenue Optimization Great Again.” The Rainmaker Group’s annual client conference convened more than 300 people for three days of substantive sessions addressing the state of the industry and solutions that move beyond revenue management to profit optimization. The conference, whose political theme played off its presidential primary season timing, was held (ironically) at Miami’s Trump Doral Resort, Feb. 17-19.
Key OPTIMIZE2016 takeaways include:
grouprev/Cvent partnership. This new partnership, announced at OPTIMIZE2016, ensures hospitality and gaming clients using Rainmaker’s innovative grouprev group pricing solution can more quickly and seamlessly respond to group business leads from Cvent’s cloud-based enterprise event management platform. The partnership mitigates the duplicity of RFP leads that so often plague the business process, and sorts leads by relevance. This amplifies the advantages of grouprev, which improves deal conversions by 11 percent, stimulates rapid base building and is geared to attracting the best possible business – that which maximizes total spend.
Changing values in a changing industry. Michael Tchong, globally renowned trend analyst and adjunct professor of innovation at the University of San Francisco and UC Berkeley, presented his unique perspective on changing business and consumer values and their impact on the successful companies of tomorrow. He expressed the need for companies to fuel innovation by challenging orthodoxies and disrupting the industry, stressing that “relentless innovation drives financial success.”
A keynote panel of experts from the multifamily, hotel and institutional asset management industries also shared insights on the economy, the outlook for 2016, and the implications for revenue optimization. They also expressed opinions and debated hot topics, such as AirBnB and its effect on the housing and travel industries. The panel included Issac Collazo, InterContinental Hotels Group’s vice president of strategy, Timothy Bright, senior vice president at Clarion Partners, LLC, and Julie Brawn-Whitesides, executive vice president of property management for ConAm Group.
Rainmaker gets a new look. With numerous technology solutions recently added to Rainmaker’s robust hospitality, gaming and multifamily portfolios, the timing was right for the company to launch a new look. Rainmaker rolled out a brand new web experience and industry-specific blogs to simplify its message and further its goal to help clients optimize their revenue, drive increased profitability, and outperform competitors. With the rebranding, the word “rev” was added to each product name:guestrev, grouprev, revcaster and revintel (previously called Business Intelligence).
Capitalizing on its election year theme, OPTIMIZE2016 delivered a lively debate between Rainmaker co-founders Bruce Barfield and Tammy Farley on macro-economic trends; town hall-style meetings that offered visitors a walk-through of Rainmaker products; a final keynote with political and policy legends Sigmund “Sig” Rogich and Mitchell Berger; and political props – from donkeys and elephants to Donald Trump wigs – for selfies.
“OPTIMIZE2016 was our most ambitious and well-attended conference yet,” said Rainmaker President Tammy Farley. “We did our utmost to share insights and changes to our technology, but we also wanted to give our attendees broader context for the work they do day-to-day, namely trends, the economy at large, and the political landscape. The feedback was so positive.”
Full coverage of the conference can be found on the Hospitality & Gaming Blog, as well as on Facebook, LinkedIn and Twitter.
the rainmaker group,
hospitality & gaming blog
Headquartered in Alpharetta, Georgia, Rainmaker is the premier provider of profit optimization and demand-cycle solutions to the hospitality and multifamily housing industries. Since its founding in 1998, the company has focused solely on delivering the highest revenue returns possible through the development and cultivation of a suite of products and consulting services designed to streamline operational efficiencies, enhance revenue optimization processes, improve lead performance and generate greater demand. Recognized as one of the top privately held companies in the United States, Rainmaker has been named to Inc. 5000’s Fastest Growing Privately Held Companies for the last five years and was named to the Atlanta Business Chronicle’s List of the 100 Fastest Growing Companies in Atlanta. To learn more about Rainmaker and its suite of profit and demand optimization solutions, please visit www.LetItRain.com, and follow Rainmaker on Facebook, LinkedIn and Twitter.
Contact: Patricia Nugent / Brock Talbot
email@example.com / firstname.lastname@example.org /
212-284-9935 / 212-980-9231
Rainmaker Continues Strong Growth Trajectory with Record Setting First Half of 2017
the D Las Vegas Increases Profitability and Efficiency with Revenue and Profit Optimization Solutions from The Rainmaker Group
The Rainmaker Group Continues Support of HSMAI Initiatives as Platinum Sponsor of 2017 Revenue Optimization Conference (ROC)
The Rainmaker Group to Showcase Hospitality Revenue and Profit Optimization Cloud at HITEC 2017
StayNTouch, SHR, and Rainmaker Announce Webinar to Optimize Connectivity between Hotel PMS/CRS/RO
The Rainmaker Group Solves Revenue Management Challenges to Bolster Growth at Westgate Las Vegas
The Rainmaker Group Maintains Leadership Position in Hospitality Pricing Optimization and Intelligence Sector with Record Setting Growth in Q1 2017
Downtown Grand Hotel & Casino Cashes In on Total Guest Value with Profit Optimization Solution from The Rainmaker Group
TrustYou Expands Presence in Southern Africa Through Strategic Alliance with Distribution Partner Rainmaker Digital
The Rainmaker Group Brings Simple, Smart Revenue Optimization Tools to the Mid-Market with Debut of Next Generation revcaster® Platform
The Rainmaker Group to Present Total Revenue Management Approach for Casino Hotels at INFORMS 2017
The Rainmaker Group Introduces Group Forecasting to Enhance Revenue Management and Group Business Pricing Solutions
The Rainmaker Group Announces Sale of Multifamily Housing Assets to RealPage, Inc.
The Rainmaker Group Taps Hospitality Sales Veteran, Ellis Connolly, as New VP of Hospitality Sales
revcaster by Rainmaker Partners with StayNTouch and TrustYou for Hotel Management Strategy Webinar
Two Roads Hospitality Powers New Brand with revintel Business Intelligence Solution from The Rainmaker Group
The Rainmaker Group Taps Technology Industry Veteran Mike Cowles as Chief Commercial Officer to Lead Ongoing Growth Initiatives
Noble House Hotels & Resorts Boosts Business Intelligence with Revenue Management Tools from The Rainmaker Group
Rainmaker Group Ranks on Inc. 5000 List of America’s Fastest-growing Private Companies for Sixth Consecutive Year
The Rainmaker Group On Pace to Grow 50 Percent in 2016 as Hospitality Industry Seeks Better Analytic Tools to Optimize Revenue
Please login or register to post a comment.