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Integration of Cvent’s Lead Scoring and Rainmaker’s grouprev® solutions streamlines lead processing for revenue managers

ATLANTA – Feb. 23, 2016 Complementing its innovative grouprev® product, The Rainmaker Group has entered into a strategic marketing agreement with Cvent, Inc. (NYSE: CVT), ensuring hospitality and gaming clients can more seamlessly prioritize and respond to group business leads from Cvent’s cloud-based enterprise event management platform. Rainmaker and Cvent jointly announced the collaboration during Rainmaker’s annual client conference, OPTIMIZE2016, last week in Miami, Fla.

The agreement allows users of Rainmaker’s grouprev group pricing solution to automatically rank and score RFP leads based on what’s important to their hotel using Cvent’s Lead Scoring technology. As a result, group business managers spend more time making informed decisions about which leads to pursue, and less time filtering and qualifying leads. This amplifies the advantages of Rainmaker’s grouprev, the only product of its kind, which improves deal conversions by 11 percent, stimulates rapid base building and is geared to attracting the best possible business. The optimal price recommended by grouprev significantly improves the likelihood of winning business and increasing the associated group room revenue, while minimizing lost business by both groups and transient guests. 

Cvent provides hoteliers with an integrated platform, enabling properties to improve conversion through proprietary demand management and business intelligence solutions. Cvent solutions optimize the entire event management value chain and have enabled clients around the world to manage hundreds of thousands of meetings and events. Its 2015 launch of Lead Scoring helps hoteliers prioritize group leads. As a part of the Group Demand Management pillar of the Cvent Hospitality Cloud, Lead Scoring provides users with the tools they need to efficiently manage, prioritize and track high volumes of group business leads through a central interface. Revenue managers enjoy a holistic view of group demand so they can quickly focus on the best leads within the context of inventory, demand and profitability.

Rainmaker Co-founder and President Tammy Farley noted, “We’re really delighted to have forged this new partnership, and to have announced it at our annual user conference. At Rainmaker, we’re always looking for innovative solutions that complement our own. Cvent’s lead scoring technology, in tandem with grouprev, will help group business managers identify and pursue only the best RFPs.”

Jeffrey Emenecker, general manager for Cvent, added, “We’re very excited about our partnership with Rainmaker and their grouprev product. We’ve heard loud and clear from the market that combining lead scores and group rates will allow sales managers to more effectively and efficiently qualify and evaluate group business.”

About Rainmaker

Headquartered in Alpharetta, Georgia, Rainmaker is the premier provider of profit optimization and demand-cycle solutions to the hospitality and multifamily housing industries. Since its founding in 1998, the company has focused solely on delivering the highest revenue returns possible through the development and cultivation of a suite of products and consulting services designed to streamline operational efficiencies, enhance revenue optimization processes, improve lead performance and generate greater demand. Recognized as one of the top privately held companies in the United States, Rainmaker has been named to Inc. 5000’s Fastest Growing Privately Held Companies for the last five years and was named to the Atlanta Business Chronicle’s List of the 100 Fastest Growing Companies in Atlanta. To learn more about Rainmaker and its suite of profit and demand optimization solutions, please visit, and follow Rainmaker on Facebook, LinkedIn and Twitter.

Contact: Patricia Nugent / Brock Talbot / / 212-284-9935 / 212-980-9231

About Cvent

Cvent, Inc. (NYSE: CVT) is a leading cloud-based enterprise event management company with more than 14,000 customers worldwide. Cvent offers software solutions to event planners for online event registration, venue selection, event management, mobile apps for events, e-mail marketing and web surveys. Cvent provides hoteliers with an integrated platform, enabling properties to increase group business demand through targeted advertising and improve conversion through proprietary demand management and business intelligence solutions. Cvent solutions optimize the entire event management value chain and have enabled clients around the world to manage hundreds of thousands of meetings and events. For more information, please visit, or connect with us on FacebookTwitter or LinkedIn.

"Safe harbor" statement under the Private Securities Litigation Reform Act of 1995
This press release contains forward-looking statements, including statements relating to the expected functionality, impact, and advantages of Cvent’s partnership with The Rainmaker Group. The achievement or success of the matters covered by such forward-looking statements involves risks, uncertainties and assumptions. If any such risks or uncertainties materialize, or if any of the assumptions prove incorrect, the company's results could differ materially from the results expressed or implied by the forward-looking statements we make. For a detailed discussion of these and other risk factors, please refer to the risks detailed in our filings with the Securities and Exchange Commission, including, without limitation, our Annual Report on Form 10-K filed on March 16, 2015, Form 10-Q filed on May 11, 2015 and other reports and filings with the Securities and Exchange Commission.

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