New Hartford, NY – (November 21, 2014) – PAR Springer-Miller Systems, Inc. (PSMS), a wholly owned subsidiary of PAR Technology Corporation (NYSE:PAR) and the leading provider of guest-centric hospitality management systems, today announces that Vive Hospitality has selected ATRIO PMS for their Qliq Damansara Hotel in Kuala Lumpur, Malaysia.

Situated in the Golden Triangle of Petaling, Malaysia, Qliq Damansara features 271 distinctive guest rooms that reflect the hotel’s location in the trendy lifestyle and shopping area. In the heart of both arts and culture as well as business districts, Qliq Damansara provides a central location to explore this popular Malaysian city.

“With Qliq Damansara we seek to redefine the avant-garde hotel experience and to resonate with today’s tech-savvy travelers as well as our local community,” said Bennet Chang, General Manager of Qliq Damansara. “The easy-to-use interface and cloud technology innovation of ATRIO PMS represents the sort of hospitality technology most appropriate for our hotel.”

Opening in early 2015, Qliq Damansara anticipates strong acceptance from their staff due to the streamlined installation process along with the walk up and use simplicity of ATRIO PMS. In addition, Vive Hospitality chose the built-for-the-cloud solution to lower their Total Cost of Ownership (TCO) of hospitality technology.

“By installing ATRIO we will avoid purchasing costly hardware. Our installation will be quick and we will avoid lengthy training schedules. All of this will reduce costs and maximize our value,” commented Chang.

“We’re thrilled to provide the Qliq Damansara with the technology and services that support their operation and guest service objectives as well as their brand. The Qliq Damansara represents the “place to be” in the heart of the golden triangle in Petaling Jaya, and we have the products and local support that will contribute to their success,” commented Larry Hall, President and CEO of PAR Springer-Miller. “We take great pride in our relationship with Qliq Damansara. They have a great vision for their operation that aligns very well with the ATRIO platform and suite of products and services.”

With ATRIO, PAR Springer-Miller Systems has pioneered and delivered a new generation of technology for the hospitality industry; moving the hospitality industry to The Cloud, to a new user experience, and to a new way of doing business. The ATRIO hospitality technology platform continues to expand with ATRIO POS and ATRIO Spa, reducing the Total Cost of Ownership (TCO) for hoteliers and management companies by embracing true cloud computing, minimizing on-property technology, and reducing implementation and training costs to increase staff efficiency and productivity.