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Orlando, FL – March 13, 2017 – ProfitSword has taken a giant step outside the box by sponsoring Blake Mount and his Formula 4 racing team for the 2017 season.  The continued rapid growth and expansion of ProfitSword’s offerings has illuminated a multitude of new possibilities for the leading hospitality B.I. solutions provider. With the goal of reaching out to new markets, ProfitSword believes the exposure to a new audience can only have positive ramifications.

According to Tili Findley, co-owner of ProfitSword, the sponsorship of Blake Mount’s car is a great way to reach a huge audience of prospective business owners in industries not previously considered by ProfitSword. “We have worked closely with Melissa Mount of Mount Motor Sports to understand the demographics of the F4 audience,” says Findley, “and we believe it is time for ProfitSword to ‘join the race’ so to speak!”

Melissa Mount points out that the F4 championship series reaches more than 140 million households via television and an additional 35 million households through external media publications. “F4 U.S. is the only championship series sponsored by FIA (Formula 1), Honda UA, and Pirelli,” she says. “In addition, Blake’s team was recently featured at the annual four-day SEMA conference with Pirelli, which boasted attendance of over 50,000 people daily. Blake was also featured at the Super Nationals in Las Vegas and at the Hard Rock Hotel and Casino along with Connor Daily and his Indy Car. We are delighted to have ProfitSword’s sponsorship, and their support will help Blake and his team continue their successful bid for a championship!”

According to Paul Bennie, Director of Global Sales for ProfitSword, the company currently serves 36 of the top 100 Hotel Management Companies as listed in Hotel Business Magazine and is in talks or has proposals to another 12 companies on the list. “ProfitSword has a strong base of partners in the hospitality industry and we are well known in the space,” says Bennie.  “As an established player in hospitality B.I. with a strong in-house software development team, the time is right for ProfitSword to extend our reach to other industries with similar multi-business unit responsibilities. This kind of international exposure, appealing to a wider audience, will open new doors for ProfitSword,” comments Bennie. “We are excited to be a small part of Mount Racing this year and we wish Blake and his team great success!”

About ProfitSword

Founded in 2001, ProfitSword is an innovator in operational and analytical business intelligence software.  ProfitSword solutions provide seamless integration of data and real-time information to enhance management’s decision-making process and improve profitability.  ProfitSword is headquartered in Orlando, Florida, and serves 70-plus companies representing more than 3,000 business entities worldwide.  For additional information on the company and its customized products and software solutions, contact Colin Findley at (407) 909-8822 or go to  Follow ProfitSword on LinkedIn at

Contact: Colin Findley, VP Business Development / (407) 909-8822 ext 301

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