Premier Inn International Selects Sabre as its Strategic Technology Partner
March 10, 2016 8:39am
Hospitality group implements SynXis Enterprise Platform to power business growth
SOUTHAKE, TX – March 10, 2016 – Sabre Corporation and Premier Inn International have entered into a strategic technology agreement under which Premier Inn will implement Sabre’s SynXis Enterprise Platform across the Middle East, India and Southeast Asia.
Premier Inn International will move its hotels in the Middle East, India and Southeast Asia to Sabre’s SynXis Central Reservation and SynXis Booking Engine solutions. The UK’s largest hotel brand, Premier Inn has previously announced ambitious growth plans to increase their international presence with further developments in the pipeline and a target for 50 international hotels by 2020.
“We have ambitious goals to grow Premier Inn internationally and we are delighted to work with an innovative technology firm such as Sabre,” said Trevor Woollard, Head of Information Systems of Premier Inn International. “Sabre’s continual technology investments, ability to scale quickly for a growing business and expertise in global markets make them the right partner for us.”
With the SynXis Central Reservation and Booking Engine, Sabre will support Premier Inn’s growth by helping the brand capture more bookings through their direct channels as well as leverage the power of third party distribution channels via the Sabre travel marketplace, OTAs and other online channels.
“Technology is the single greatest opportunity facing the hospitality industry today, and Sabre customers are well-positioned to focus on what they do best – serving guests, while we ensure they stay on the cutting edge of hospitality technology to win the hearts and minds of today’s connected travelers,” said Alex Alt, president of Sabre Hospitality Solutions. “I’m thrilled to welcome Premier Inn to Sabre and looking forward to helping them grow their business with our best-in-class solutions.”
Sabre Hospitality Solutions currently has more than 32,000 hotels leveraging its technology to power distribution, reservations, property management, retailing and guest experience solutions.
premier inn international,
synxis enterprise platform
Sabre Corporation is the leading technology provider to the global travel industry. Sabre’s software, data, mobile and distribution solutions are used by hundreds of airlines and thousands of hotel properties to manage critical operations, including passenger and guest reservations, revenue management, flight, network and crew management. Sabre also operates a leading global travel marketplace, which processes more than $120 billion of estimated travel spend annually by connecting travel buyers and suppliers. Headquartered in Southlake, Texas, USA, Sabre serves customers in more than 160 countries around the world.
Contact: Heidi Castle
Global Hotel Alliance Selects Sabre Hospitality Solutions as an Alternative Distribution Provider
Carlson Rezidor Hotel Group Selects Sabre’s Digital Platform to Accelerate Its Technology Transformation and Global Expansion Plans
Legacy Hotels & Resorts Selects Sabre Technology To Accelerate Growth and Enhance the Guest Experience
Sabre Announces Two Senior Executives to Lead Product Management and APAC Region for Its Hospitality Business
HotelREZ Hotels & Resorts Adopts Sabre's Hospitality Solutions to Provide Customers with Industry-Leading Reservation Technology
African Travel Spend Expected to Rise 24 Percent with African Union Passport Introduction in 2018
Sabre Names Hospitality Leader Alex Alt to Executive Vice President
A Hotelier’s Guide to Pokémon Go
When Digital Meets Physical: What Pokémon Go Means for the Travel Industry
What Apps Business Travelers Use and Why
New Report: Consumer Mega-Trends Impacting Hospitality in 2016
Nimble Now: How Hotels and Airlines Are Transforming the Essence of Hospitality
Sabre Completes Acquisition of the Trust Group; Transaction Expands Sabre’s Hospitality Customer Base by 30 Percent
Technology and Data Hold the Key to Elusive Guest Loyalty and Fuel Competitive Edge for Hotels
Sabre to Acquire the Trust Group
Fontainebleau Turns to Sabre's Digital Marketing Solutions to Deliver Personalized Guest Experience
Sabre Sweeps Interactive Media Awards with Best-In-Class Website Design and Development for Hotels
Sabre Launches New Business Travel Services Connecting Hotels and Travel Buyers
Sabre Tests New Hotel Digital Marketing Program from Google
Sabre Releases New Travel Trend Report: The Future of Hotel Booking - A Guide to Hotel Retailing
Please login or register to post a comment.