“Oh Snap” – Why the Hospitality Industry Need to be on Snapchat
July 14, 2016 1:43am
by Cory Falter
In the ever-changing world of social media there is a driving new force on the street that hoteliers shouldn’t ignore, and that platform is Snapchat. What began as the “picture disappearing app” in the summer of 2011 from three Stanford students, has quickly become one of the most unique forms of story-telling a brand can use. In fact, that funny little yellow ghost icon is captivating millions of people every day, and is showing no signs of stopping.
Should your hotel be utilizing Snapchat? If you’ve been searching for methods to reach the millennials (and the growing demographics beyond), then the answer is yes.
SNAPCHAT FOR HOTELS
From a marketing standpoint, you need to be where the audience is, and the millennials are on Snapchat, watching a whopping eight billion photos and videos a day.
Your hotel can be an “early adopter” of this new platform, thus helping the hotel assert itself as trendy, young and vibrant.There are many reasons why a hotel should use Snapchat, here are a few compelling ones:
Deciding whether or not to use Snapchat is the first step. Once you’ve decided to use it, you’re left to determine how to use it well.
How Does it Work For Hospitality?
Just like the average user, a hotel has the ability to create a profile. After the profile is set up, the hotel can send out “snaps,” add snaps to their stories, and all of the other fun stuff Snapchat does. So ultimately Snapchat works the same for brands as it does everybody else, but how brands should use it is the key to success.
Keep the Snapchat Tone, or Else.
Partner With Influencers
One of the reasons Snapchat users love to use Snapchat is because it’s different than the other channels. It’s more authentic, it’s in the moment, it’s not as edited, not as staged. Snapchat is personal, it’s private, and it’s compelling. Use it to tell your story, show off your city, take your followers on an adventure. Show them a day in the life at your hotel, the luxury they can experience, the sights they can see. If you’ve taken the time and resources to set up a Snapchat account, the last thing you want is to drive away followers by breaking the unspoken Snapchat rules!
Partnering with influences is rapidly becoming a huge part of hotel marketing on all platforms, and it’s no different where Snapchat is concerned. Hotels have an advantage when it comes to Snapchat – travel. Many people love to travel and see new places, this provides you with the perfect opportunity to show off your property and surrounding landscape or city! Send out a proposal to social media influencers inviting them to come stay on the basis that they tell their story on Snapchat. Thousands, or more, individuals – millennials – can see your property through the lens and creativity of the influencer.
Add a Personalized Touch
One of the most fun and downright useful aspects of Snapchat are its Geofilters. Essentially, you can create your very own Snapchat filter. The filter will pop up with a Snapchatter is within range, and they can use it on their Snap. It’s sort of like a tag or postage stamp – showing their Snapchat friends where they are. Since you’re able to design it, you can use the hotel’s logo or anything else that works in line with your hotel’s brand. Even here there is an opportunity to create a geofilter that stands out – a filter that will “brand” its image in the viewer’s mind. You can also set up a “Geofence” for exact targeting of users, making it simple to engage views with promotional opportunities.
Snapchat is still trendy. It’s still new, exciting, and not yet crowded. Do your hotel a favor by helping it to be trendy and asserting it as welcoming and encouraging of millennials. This is a way to stand out among the crowd. Snapchat also provides an opportunity for your hotel to build strong and long-lasting relationships. Encourage guests to Snap while staying at the property. Build a community around your story, and use Snapchat as the headquarters.
digital marketing and social media engagement,
As Chief Creative Officer for the agency, Cory has a motor that idles at full throttle. After spending the first half of his life professionally racing dirt bikes, he decided to take his obession for competition to the most extreme sport of design and marketing. As Creative Director and Strategist, he has crafted award-winning campaigns for notable travel and hospitality brands including: Benchmark Resorts & Hotels, Personal Luxury Resorts & Hotels, Hilton Hotels and Ritz-Carlton. As a native San Diegan and San Diego State University alumi, he founded Lure Agency on the notion that life without passion, is shallow. It’s the agencies most valuable resource and it inspires them to dig deep for their team, partners and clients.
Contact: Amber Berg
Social Media Reviews Can Help Crack New Hospitality Markets in China and Beyond
Social Media Hospitality Best Practices
Milestone Announces Spring 2018 Edition of Milestone Digital Presence Cloud With New User Interface
Social Media Madness Part Two: How Learning Specifics About Social Media Influencers Will Impact Your Bottom Line
Social Media Madness Part One: How Actively Using Influencers Can Help Your Bottom Line
Adrian Awards Celebrate Travel Marketing Superheroes
Milestone Insights 2018 Edition Provides Location-Based Businesses With Affordable Digital Marketing Competitive Benchmarking & Analysis
The Value of Social Media in the Hospitality Industry
What Is Social Proof, and How Can You Use It on Your Hotel Website?
A Hotelier's Guide to the Top Social Platforms in Asia-Pacific
Your Top 10 Digital Marketing New Year's Resolutions
Local Measure Partners with Forbes Travel Guide as the Official Social Intelligence Provider for Luxury Hotels in 2018
6 Tips to Fly Away with Direct Hotel Bookings in 2018
HEBS Digital Wins Record-Breaking 21 HSMAI Adrian Awards, Including 10 Gold
New Industry White Paper - "The Business Case for Vanity Websites"
Tambourine Shares Hotel Digital Talent: Why Is It so Hard to Find?
Milestone Launches "True" Mobile First Hotel Website Design
Reinvigorate Your Guest Satisfaction Surveys
Hotels Should Already be Planning Their 2018 Summer Marketing Campaign, According to Industry Experts
HEBS Digital Wins 5 WebAwards for Industry-Leading Technology and Design
Please login or register to post a comment.