“Oh Snap” – Why the Hospitality Industry Need to be on Snapchat
July 14, 2016 1:43am
by Cory Falter
In the ever-changing world of social media there is a driving new force on the street that hoteliers shouldn’t ignore, and that platform is Snapchat. What began as the “picture disappearing app” in the summer of 2011 from three Stanford students, has quickly become one of the most unique forms of story-telling a brand can use. In fact, that funny little yellow ghost icon is captivating millions of people every day, and is showing no signs of stopping.
Should your hotel be utilizing Snapchat? If you’ve been searching for methods to reach the millennials (and the growing demographics beyond), then the answer is yes.
SNAPCHAT FOR HOTELS
From a marketing standpoint, you need to be where the audience is, and the millennials are on Snapchat, watching a whopping eight billion photos and videos a day.
Your hotel can be an “early adopter” of this new platform, thus helping the hotel assert itself as trendy, young and vibrant.There are many reasons why a hotel should use Snapchat, here are a few compelling ones:
Deciding whether or not to use Snapchat is the first step. Once you’ve decided to use it, you’re left to determine how to use it well.
How Does it Work For Hospitality?
Just like the average user, a hotel has the ability to create a profile. After the profile is set up, the hotel can send out “snaps,” add snaps to their stories, and all of the other fun stuff Snapchat does. So ultimately Snapchat works the same for brands as it does everybody else, but how brands should use it is the key to success.
Keep the Snapchat Tone, or Else.
Partner With Influencers
One of the reasons Snapchat users love to use Snapchat is because it’s different than the other channels. It’s more authentic, it’s in the moment, it’s not as edited, not as staged. Snapchat is personal, it’s private, and it’s compelling. Use it to tell your story, show off your city, take your followers on an adventure. Show them a day in the life at your hotel, the luxury they can experience, the sights they can see. If you’ve taken the time and resources to set up a Snapchat account, the last thing you want is to drive away followers by breaking the unspoken Snapchat rules!
Partnering with influences is rapidly becoming a huge part of hotel marketing on all platforms, and it’s no different where Snapchat is concerned. Hotels have an advantage when it comes to Snapchat – travel. Many people love to travel and see new places, this provides you with the perfect opportunity to show off your property and surrounding landscape or city! Send out a proposal to social media influencers inviting them to come stay on the basis that they tell their story on Snapchat. Thousands, or more, individuals – millennials – can see your property through the lens and creativity of the influencer.
Add a Personalized Touch
One of the most fun and downright useful aspects of Snapchat are its Geofilters. Essentially, you can create your very own Snapchat filter. The filter will pop up with a Snapchatter is within range, and they can use it on their Snap. It’s sort of like a tag or postage stamp – showing their Snapchat friends where they are. Since you’re able to design it, you can use the hotel’s logo or anything else that works in line with your hotel’s brand. Even here there is an opportunity to create a geofilter that stands out – a filter that will “brand” its image in the viewer’s mind. You can also set up a “Geofence” for exact targeting of users, making it simple to engage views with promotional opportunities.
Snapchat is still trendy. It’s still new, exciting, and not yet crowded. Do your hotel a favor by helping it to be trendy and asserting it as welcoming and encouraging of millennials. This is a way to stand out among the crowd. Snapchat also provides an opportunity for your hotel to build strong and long-lasting relationships. Encourage guests to Snap while staying at the property. Build a community around your story, and use Snapchat as the headquarters.
digital marketing and social media engagement,
As Chief Creative Officer for the agency, Cory has a motor that idles at full throttle. After spending the first half of his life professionally racing dirt bikes, he decided to take his obession for competition to the most extreme sport of design and marketing. As Creative Director and Strategist, he has crafted award-winning campaigns for notable travel and hospitality brands including: Benchmark Resorts & Hotels, Personal Luxury Resorts & Hotels, Hilton Hotels and Ritz-Carlton. As a native San Diegan and San Diego State University alumi, he founded Lure Agency on the notion that life without passion, is shallow. It’s the agencies most valuable resource and it inspires them to dig deep for their team, partners and clients.
Contact: Amber Berg
ADA Conformity: It’s More Than Just Lawsuits
Tambourine Shares 20 Surprising Digital Marketing Stats Every Hotel Marketer Should Know
3 Spring Cleaning Tasks You Can't Delegate to the Housekeeping Department
The 5 Hotel Experiences Guests are Talking About Most on Social Media
Digital Marketing on a Budget - for You and Your Wallet
Travel Tripper Honored with Platinum Award in Digital Marketing at HSMAI’s 60th Adrian Awards
Pugs, Politics and More Content Marketing No-No’s for Hospitality Brands
Fuel and Flip.to Reveal Key Components of an Effective Website in New Leisure Travel Behavior Study
HSMAI to Honor HeBS Digital with Nine HSMAI Adrian Awards, Including Two Gold
Stop the Madness – Is Your Hospitality Email Marketing a Complete Waste of Time?
Is Your Hotel Web Design a Trick or Treat?
From Looking to Booking – Digital Marketing Tips for Luxury Properties
Hotel Guests Engaged During Stay 40% More Likely to Come Back
Why Digital Messaging is the Top Key to Loyalty for Travel Brands
TravelClick Wins 29 Awards for Website Design and Digital Marketing
Inbound Sales for Your Hotel: Be the Hero
Google Drops Right-Side Ads From Desktop Results Pages: What Hoteliers Need to Know
HeBS Digital Takes the Adrian Awards by Storm with 17 Awards Including 2 Platinum for Multichannel Campaigns
How Can Hoteliers Maximize Revenue from Google?
nSight Scores New San Francisco Hotel Clients by Helping Win Guests from the OTAs
Please login or register to post a comment.