FRISCO, TEXAS (December 17, 2014) – NewcrestImage announced plans to construct a 132-room, six-story Hyatt House Hotel in Frisco, Texas. Optimally located at the intersection of Parkwood Boulevard and Gaylord Parkway, the upscale extended stay hotel will be within walking distance of the Frisco Conference Center, the Dr Pepper Ballpark, the Dr Pepper Arena, and the Stonebriar Centre mall, in addition to the myriad restaurants in the vicinity.

The hotel will be located less than a mile from the future practice facility and preseason training ground for the Dallas Cowboys, which is slated to open in 2016. The hotel will also be a mere two miles from Shops at Legacy and the upcoming North American headquarters for Toyota, both in nearby Plano, and six miles from the forthcoming Nebraska Furniture Market in Colony, Dallas-Fort Worth’s largest retail development.

“We’re thrilled to welcome NewcrestImage to Frisco,” said Mayor Maher Maso. “We’re proud NewcrestImage chose Frisco to develop its Hyatt House hotel, a premier property that will attract new tourism and business opportunities to our growing community. We look forward to working with NewcrestImage on future partnerships that build upon Frisco’s reputation as a major destination for sports, entertainment and conventions.”

The hotel will be the first new-build Hyatt House hotel in Texas, and the property will be built and managed by NewcrestImage, a Texas-based hotel management, development and construction company with 18 other properties in the state, and seven others under development.

“We are delighted to expand our relationship with NewcrestImage to continue the growth of Hyatt’s select service brands in North America,” said Jason Gregorek, vice president, real estate and development for Hyatt. “This hotel will be a great addition to the area as it continues to grow, and will be an ideal home-base for business and leisure travelers visiting the many corporate facilities, sports arenas and music and culture venues in the area.”

Designed with extended stay visitors in mind, the Hyatt House brand delivers distinctive hotels which offer guests a social and modern environment where they feel like residents, and can maintain their routine while on the road. When completed this hotel will offer 132 residentially inspired studio and one and two bedroom Kitchen Suites, each offering the home-away-from-home comforts essential to extended stay visitors. In addition the property will offer indoor and outdoor spaces, a living room-like lounge, complementary hot breakfast, and a 24-hour workout room as well as a laundry facilities and a Guest Market.