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Shining bright in the heart of Midtown Manhattan’s Times Square, the brand new LUMA Hotel Times Square has partnered with HeBS Digital to launch a vibrant, user-friendly, responsive website that highlights this innovative property and its iconic address. This new urban oasis in Times Square, which features artful rooms with expansive windows and on-site dining at Ortzi, now has a strong web presence that seamlessly blends information about the hotel and area with high-res photos and easy booking features to serve both business and leisure guests seeking accommodations in the heart of New York City.

LUMA’s new website is powered by HeBS Digital’s award-winning, proprietary smartCMS v7 technology. This includes a complete Merchandising Platform, featuring Reservation Abandonment Applications and a Smart Personalization Engine for targeted, one-to-one marketing. The website also features intuitive sidebar navigation, search-engine optimized copy, and a thorough area guide that highlights the legendary attractions and activities within easy reach of the hotel.

One of the most enviable features of the smartCMS v7 is the amount of control it grants hoteliers. Designed specifically for the hospitality industry, this pioneering technology includes total control over visual, promotional and textual content; supports multi-brand, chain, multi-property and single property websites; features a reservation recovery module to win back abandoned reservations; and includes a Smart Booking Widget to provide a reservation process that inspires direct bookings.

Paired with results-driven marketing campaigns that have earned HeBS Digital more than 400 prestigious industry awards for its digital technology, website design and marketing services, the new LUMA Hotel Times Square Website is destined for success.

Explore the website here.

About HeBS

Founded in 2001, HeBS Digital helps hoteliers drastically increase direct bookings and lower overall distribution costs by deploying industry best-of-breed digital technology, consulting and marketing (

The firm has won more than 400 prestigious industry awards for its digital technology, website design and marketing services, including numerous Adrian Awards, Stevie Award in the American Business Awards, W3 Awards, WebAwards, Magellan Awards, Summit International Awards, Interactive Media Awards, and IAC Awards.

A diverse client portfolio of top-tier major luxury and boutique hotel chains, independent hotels, resorts and casinos, franchised properties and hotel management companies, convention centers, spas, restaurants and bars, DMO and CVBs are all benefiting from HeBS Digital’s direct online channel strategy and digital marketing expertise. Contact HeBS Digital’s consultants at (212) 752-8186 or

Contact: Mariana Mechoso Safer / 212-752-8186

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