New Certification in Hotel Industry Analytics Shows Hoteliers How to “Do the Math”
August 7, 2014 6:09am
Orlando, Florida, August 2014-The American Hotel & Lodging Educational Institute (AHLEI) and STR (Smith Travel Research) have collaborated on a new professional designation, the Certification in Hotel Industry Analytics (CHIA). The Certification in Hotel Industry Analytics is the only hotel-related certification for industry professionals focused on analytics. It provides recognition that the holder has a thorough knowledge of the foundational metrics, definitions, formulas, and methodologies used by the hotel industry. Core content areas for the CHIA include:
Preparation for the certification is done through an online program that includes quiz questions to help candidates gauge their comprehension and target their preparation activities. The online training materials include case scenarios, sample reports, industry "tricks of the trade," analysis examples, quizzes, discussion questions, and application exercises. Content is global in scope.
Steve Hood, senior vice president of research for STR, has conducted CHIA training sessions around the globe for both academic and industry groups. In the United States, 64 managers from Best Western International in Phoenix, Arizona, were the first to pilot the industry version of the CHIA. A team of La Quinta general managers also went through the training and certification earlier this year, as did groups from Carlson Rezidor and Intercontinental Hotel Group.
"I've been incredibly surprised at the response to having a certification focused on analytics and the STAR Report, from both schools and the hospitality industry," said Hood. "Everywhere we go around the world, people are excited about understanding the metrics used by the hotel industry and learning how to better analyze industry reports."
The CHIA is a knowledge-based certification with no "time in position" requirement. After enrolling, candidates have six months to complete the online coursework and complete the 50-question exam. Those who achieve a score of 70 percent or higher will earn the certification. While preparation can be done individually, one- and two-day facilitated training workshops are available for an additional fee.
For information, visit www.ahlei.org or call 1.800.349.0299 or +1.407.999.8100.
american hotel and lodging educational institute
Contact: Elizabeth Johnson, Senior Public Relations & Marketing Manager
AHLEI Announces Partnership with Work4Stars; Will Offer Training Focused on Morocco’s Vision 2020 Goals
Hoteliers, Hospitality Educators Pursue Professional Certification in Philippines
AHLEI Publishes New Edition of Hotel and Restaurant Accounting Textbook, Workbook
AHLEI Expands Reach into Canada with New Consultant, Partnerships
Controlling Alcohol Risks Effectively® (CARE) Training Approved in Rhode Island
American Hotel & Lodging Educational Institute Honors Navy Lodges for Commitment to Professional Development and Certification
AHLEI Debuts Tourism Version of Guest Service Gold® Training for Oregon
University of Santo Tomas Honored as First Academic Certified Guest Service Property
Onslow Beach, Inns of the Corps Lejeune-New River Are Marine Corps Community Services’ First Certified Guest Service Properties
New Edition of AHLEI’s Front Office Textbook Shows Impact of Technology on Operations
AHLEI Adds Breakfast Attendant Training and Certification to START Program
AHLEI and OAS Sign Memorandum of Understanding to Boost Training Opportunities for Small, Medium-Sized Enterprises in the Americas
AHLEI and EUHOFA Sign Memorandum of Understanding
AHLEI Publishes New Edition of Revenue Management Textbook
Greece’s StudySmart is AHLEI’s Newest International Associate
AHLEI to Offer Certifications in Partnership with Lobster Ink
AHLEI’s Revised Certified Hotel Administrator (CHA®) Offers Modular, Online Content
National Restaurant Association, American Hotel & Lodging Educational Institute Combine Forces to Focus on the Future of Hospitality
Hotel Industry Responds to Human Trafficking Crisis with New Online Training Program
AHLEI Partners with Slatin Media Group to Offer Disability-Focused Service Training
Please login or register to post a comment.