NAVIS Identifies New Direct Channel Strategy that Doubles Bookings
September 26, 2017 9:33am
Top reservation sales and marketing technology provider for the hospitality industry reveals an all-new channel strategy that’s disrupting the status quo, outlined in a new ebook and being showcased at upcoming events
BEND, Ore. (September 26, 2017) – In their continuing effort to help lodging operators drive more profitable reservations, NAVIS has released a new e-book titled, The Holistic Approach to Direct Bookings: Integrating Online and Offline Efforts to Increase Revenue. The 18-page guide, available for download at https://learn.thenavisway.com/open-ebooks/direct-bookings-the-holistic-approach, is a must-read for hotel and vacation rental ownership and management.
Jeff Robertson, the company’s VP of Marketing will also be sharing insights on the provocative topic as a featured speaker at two upcoming New York events: The Direct Booking Summit in New York City on September 28th and Cornell Research Summit in Ithaca on October 6th.
“There is a lot of talk about direct bookings, but nearly 100% of mindshare has been focused on driving more online bookings,” explains Robertson. “And too often the focus is solely on more – more campaigns, more website traffic, and more online bookings. Of course, all direct channels matter, but online alone is very inefficient when only a small percentage convert. Instead of just continuing to invest to drive more, you could be achieving millions more in revenue with an investment in the demand you already have. When systems are put in place to track and nurture guests along the path to purchase, hoteliers and property managers can yield nearly twice the revenue from their existing demand. Having your web and phone channels work together will, ultimately, achieve the greatest results.”
Direct bookings are often considered the holy grail for hospitality marketers – that hasn’t changed. What has evolved is the definition. Direct bookings existed long before OTAs came along, even before websites existed, yet, the industry continues to see online bookings as the top priority, even though they account for less than half of all the direct bookings. On top of this, most hotels are offering deep loyalty discounts to drive guests to book web direct, further undercutting profits. It is time to reexamine the effectiveness of this trend, and the NAVIS guide offers some disruptive food for thought. Some of the findings exposed in the e-book may surprise even the most seasoned industry experts. Highlights include:
To download your complimentary copy of The Holistic Approach to Direct Bookings: Integrating Online and Offline Efforts to Increase revenue, please click here or visit https://learn.thenavisway.com/open-ebooks/direct-bookings-the-holistic-approach.
reservation sales and marketing platform,
revenue performance platform
NAVIS is the No. 1 reservation sales and marketing platform for the hospitality industry. Because we believe technology should make you money, not cost you money, we developed our game-changing Revenue Performance Platform™ to transform teams into revenue makers, enabling them to drive, capture and convert more direct bookings. We deliver actionable guest insights so departments can seamlessly sell and market together. The result is always a dramatic increase in direct sales and profit. We guarantee it.
Founded in 1987, NAVIS is a privately held company with headquarters in Bend, Ore., and growing offices in Orlando, Fla. and Reno, Nev. The company has been awarded Top Workplaces by The Oregonian for four consecutive years, one of the 2016 Top 100 Workplaces in Central Florida, and one of the Northern Nevada Human Resources Association's 2017 Best Places to Work.
To learn more visit TheNavisWay.com.
Unless indicated otherwise, all trademarks and service marks herein are trademarks of NAVIS or an affiliate thereof.
Contact: Jeff Roberston
NAVIS Raises the Bar to Achieve Highest Level of PCI DSS Level 1 Certification
NAVIS Leaders Conference 2018 Sets Attendance Record, Exceeds Expectations
NAVIS Ends a Record Year of Client and Company Growth and Notable Industry Recognition
NAVIS RezForce® Lux Services Top-Rated By Forbes Travel Guide
Industry Experts Join NAVIS Team to Expand Beyond Independent Resort Locations
TRACK/ResortsandLodges.com and Doug Kennedy Announce Upcoming Webinar for October 23
Two Roads Hospitality Selects NAVIS to Optimize Direct Channel Revenue
NAVIS Adds Two Powerhouse Technology Entrepreneurs to Advisory Board
Growing Team: NAVIS Expands Executive Team to Amplify Product and Service Innovations
NAVIS Introduces First-to-Market Solution to Recent Vacation Rental Listing Site Changes
Book the Date: Milestone Webinar on Keys to Planning Your 2018 Digital Marketing Budget
NAVIS Releases Major Update to Flagship Reservation-Sales Software for Lodging and Hospitality
NAVIS Sets Record in 2016: $138M in Client Booked Revenue Through RezForce®
NAVIS Data Exchange Boosts Speed, Reliability, Security of PMS Integrations
Hospitality Tech Leader NAVIS Appoints Industry Veteran as New Vice President of Engineering
VRMA Auction Sponsored by NAVIS Raises $33,670 for Vacation Rental Government Relations and Advocacy
Historic Hotels of America® Members Using NAVIS Narrowcast™ Average $1.4 Million Increase in Yearly Revenue and 14X ROI
NAVIS Named a Top Workplace in Central Florida by Orlando Sentinel
NAVIS Previews Revolutionary New Tech Stack at HITEC 2016, Empowering More Performance and Profit for Leading Independent Hotels and Resorts
NAVIS Launches Competitive Edge Calculator to Help Hotels and Vacation Rental Management Companies Uncover How Much Revenue They are Leaving on the Table
Please login or register to post a comment.