Milestone Analytics Solves the Customer Journey Puzzle
February 23, 2017 8:37am
Powerful and exclusive analytics tool allows businesses to analyze all stages of the customer journey by marketing channel and source
February 23, 2017, Santa Clara, CA – The proliferation of multiple devices accompanied by the evolution of customer behavior has created new challenges in tracking and understanding customer journey for many online and omnichannel business in verticals such as online retail, banking, and hospitality. The customer path to conversion is increasingly complex and confusing due to so many different devices, channels and visits.
Milestone has solved the customer journey puzzle and created an exclusive and first of its kind tool to understand and illustrate customer journey in all stages by marketing channel and source. This tool allows you to explore and understand customer journey in order to improve your marketing programs and spend more effectively.
Milestone Analytics allows users to visually:
The customer journey funnel can be broadly divided into four stages depending on the objective and/or intent of the customer. The first stage is Awareness - brand and website visibility are critical in this stage. The second stage of Consideration is driving visitors and traffic to the website. Engagement is focused on microconversions. Lastly, is conversion turn into customers.
CUSTOMER JOURNEY FUNNEL
“Google Analytics is great, but can be very frustrating, because it omits critical channel, medium and source data regardless of the stages of the customer journey,” said Anil Aggarwal, Milestone CEO, “Now Milestone Analytics is bringing data points from across the customer journey together to present a completely new and rich analytical experience that is truly representative of how consumers engage with your brand.”
Digital marketers interested in learning more about how Milestone Analytics can drive revenue and significantly improve digital presence, can meet with Milestone at the upcoming SMX West conference in San Jose, CA March 21 – 23.
Understand the relative contribution of all marketing channels.
Identify problems and opportunities in all stages via channel, medium and source.
See what changes may be needed in marketing spend.
About Milestone Analytics
Milestone Analytics allows 24/7 access to your data organized from different sources; website, local listings, social media, reviews and paid search. Milestone Analytics empowers the eCommerce Manager to understand and act from one integrated dashboard that provides easy access to actionable real-time data, allows managers to take action right from the dashboard to manage digital marketing, reduces the cost of your distributed marketing effort and eliminates juggling between interfaces and managing multiple login's and passwords.
milestone internet marketing,
Milestone is a leading provider of digital marketing software and services for hospitality, retail and finance. We provide a full range of solutions including website and mobile design, content creation, SEO, analytics and competitive intelligence. Our state-of-the-art technology and solutions drive revenue and ROI for clients across the globe. Over 2,000 companies do business with Milestone, including leading hotel chains, major retailers and financial services companies. Milestone has garnered over 300 awards and a reputation for blending outstanding design with advanced technological capabilities. Milestone is one of Silicon Valley Business Journal’s fastest growing companies and is an Inc. 5000 company.
Contact: Angela Lyons
Milestone Announces Spring 2018 Edition of Milestone Digital Presence Cloud With New User Interface
Milestone Announces Milestone Pages: Schema-Powered Local Pages for Location-Based Businesses
Milestone Insights 2018 Edition Provides Location-Based Businesses With Affordable Digital Marketing Competitive Benchmarking & Analysis
Milestone Launches New Website for Ginger Hotel Chain, Revenue Jumps 36%
Crescent’s Luxurious Horseshoe Bay Resort Experiences 89% Increase in Group RFPs in 60 Days With Data-Driven Digital Marketing
Free eBook: 6 Digital Marketing Trends that will Matter in 2018 | Milestone Inc.
Milestone Enhances Local Events Publishing Platform with New Channels & Third-Party Site Compatibility
Milestone Launches "True" Mobile First Hotel Website Design
Milestone Shortlisted for Best SEO Software Suite, Best Search Software Tool, & Innovation in Analytics Software by Prestigious US Search Awards 2017
For the 4th Time, Milestone, Inc. Appears on the Inc. 5000 list, Ranking No. 4180 with Three-Year Sales Growth of 64%
How Can You Make the Most Out of Your Digital Marketing Plan in 2018?
Book the Date: Milestone Webinar on Keys to Planning Your 2018 Digital Marketing Budget
Only a Few Days Left to Register for Milestone’s Digital Marketing Conference
Milestone Announces New Intuitive Dashboard for Insights Software
Is Your Slow Hotel Website Costing You $100K Per Year or More?
Milestone Launches New Corporate Website
[Whitepaper] Recover Lost Website Revenue and Drive a Higher ROI Just Like the OTA’S Do
Milestone Continues Winning Streak with 9 Communicator Awards for Website Design
Milestone Announces Speakers, Agenda for 4th Annual Digital Marketing Conference, July 17-18
If You Missed It: Google Webinar on Monetizing the Customer Journey Now Available On Demand
Please login or register to post a comment.