Last Week's Boutique Lifestyle Leadership Symposium in Las Vegas Featured Industry's Top Executives
September 24, 2014 1:01am
Winners of the 2014 Hospitality Awards Named
Conference was held at the brand new SLS Las Vegas Hotel and featured the Industry's top executives in boutique hotel segment
Los Angeles, CA, September 24, 2014 - We are pleased to announce that the 3rd annual Boutique Lifestyle Leadership Symposium was a huge success. The hospitality industry's top boutique, lifestyle and luxury brand executives and independent property owners, who gathered in Las Vegas at the newly opened SLS Hotel & Casino, were warmly welcomed to the symposium with electronic signage on the hotel's billboard located and viewable from the renowned Las Vegas Strip. The conference, powered by BLLA, served up an array of gourmet food, Las Vegas style entertainment and thought-provoking educational sessions over the 3 day event.
Among other take-aways from the conference are:
Founder and CEO Rafit Ali of Skift, a cutting-edge travel intelligence company that offers news, data, and services to professionals in the travel industry and professional travelers to help make smart decisions about travel, uncovered some of today's biggest travel trends. A few of the biggest trends included the rise of the alternative hospitality space with the boom in experiential travel and the rise of mindfulness in travel. "Accommodations are acting more and more like community portals by introducing guests to popular local experiences, turning them into living exhibit," said Ali.
The concept of adaptive reuse prevailed as the 2014 Boutique Lifestyle Leadership Symposium took place September 17-19 at the recently launched SLS Hotel Las Vegas, an SBE project in partnership with Gensler, The Penta Building Group, and Philippe Starck, that retained 70% of its original bare bones of the former historic Sahara. Reshaping the north end of the strip, they're redefining how Vegas approaches new hotel developments. It's no longer about spending billions of dollars to demolish old buildings. "It's a journey of destination and tenacity," said SBE Hotel Group President, Arash Azarbarzin. Old buildings like the Flamingo and Paris need "an infusion of creativity" and adaptive reuse provides a "more cost effective way - the way of the future - and from a sustainability standpoint, it makes sense."
Health and wellness become top priorities for travelers and hotels are rebranding to focus the physical and mental wellbeing of their guests. Because of the increasing interest in having a wellness experience and the bump in revenue, this trend has transformed into a growing segment of the travel industry. "It's important to establish your unique viewpoint on how you're catering to wellness," said Tracey Anne Latkovic, Corporate Vice President of Canyon Ranch. CEO Polly Johnson of SpaEquip, a global spa company, described how "spas allows for the opportunity for human to human connection that allows hotels to create a personal relationship - it's what the big chains can't do." She explains, "You want the experience to be about humanity, it's not always about technology."
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Contact: Frances Kiradjian
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