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Knowland’s Chief Development Officer Accepts Two-Year Appointment to Prestigious Industry Group


Washington, DC (Oct. 7, 2015) – Knowland, a globally recognized provider of meeting and group data that helps hotels drive revenue, has announced that its Chief Development Officer Jim Vandevender has been appointed to serve a two-year term on HSMAI’s Sales Advisory Board.


“I am honored to join the Sales Advisory Board for HSMAI,” says VanDevender. “We are in the midst of an exciting time in our industry. The role that HSMAI plays for hotels and their partners is particularly important. The organization’s voice provides crucial insight into the modern tools and expertise that spur revenue growth. Having been in the industry for more than 20 years, I have seen the dynamic role HSMAI plays and I am thrilled to be able to contribute by joining the Sales Advisory Board.”


This carefully selected board analyzes the landscape of hotel sales and proposes ways that HSMAI can better serve the discipline. HSMAI’s work  impacts the professionals it serves by helping them decide how to act in any economic environment. Through implementing programs and tools and sharing expertise, HSMAI aims to help hospitality professionals optimize opportunities to fuel revenue.


Knowland CEO, Tim Hart, adds, “HSMAI’s goals for business growth in the hospitality industry closely parallel our own. At Knowland, we look for new ways to support our customers as they navigate the increasingly complex landscape of group meetings and events. Our end goal is increased sales and revenue for our customers. Jim, having worked in sales and been on both the hotel side as well as the planner side, is a great fit for HSMAI and the Sales Advisory Board.” 

About Knowland

Knowland is a globally recognized provider of meeting and group data. Knowland offers extensive insight into market analytics, group industry trends, and powerful benchmarking. Over the past decade, Knowland has developed innovative, creative products for the hospitality industry that help increase group revenue performance.


For more information, please visit Knowland’s website at or call (202) 312-5880. You can also follow Knowland on Facebook, LinkedIn, and Twitter.

Contact: Jim VanDevender / 202-351-1522

About Hospitality Sales and Marketing Association International

The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals and their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI’s MEET, Adrian Awards, and Revenue Optimization Conference. HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region.

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