April 10, 2015 – Hospitality technology firm Intelity is announcing the availability of new operational features for hotel staff on the Apple Watch. The announcement coincides with the beginning of pre-orders and in-store fitting sessions for the highly lauded smartwatch.

“This is a huge deal for our company. We’re excited to be the first to take this kind of step. It’s completely aligned with our goal to remain on the leading curve of innovation and to help the hospitality industry keep up with the fast pace of digital change,” said Chris Grey, Intelity’s Chief Technology Officer.

As a result of this new development, Intelity’s digital guest services software, ICE (Interactive Customer Experience™), will send notifications about guest activity and requests directly to hotel management and staff on the Apple Watch.

The feature is driven by the company’s proprietary ticketing system, the ICE Request Manager, which is a main component of the back-end control system of the ICE guest services platform. Using the Request Manager, hotel managers or staff can view guest requests with a computer or mobile device. Each request can be assigned to a specific staff member and tracked to fulfillment in order to monitor productivity and improve overall service response rates.

“We’ve tried to be mindful of the operational needs of the hospitality industry as much as we’ve aimed to provide useful features for guests to use to enjoy their stay,” Grey said. “Our company is run by a number of individuals who used to work in hotels, and that enables us to remain aware of the unique challenges of this industry and how technology can serve its needs.”

Intelity has continued to be the global leading provider of guest services technology to the hospitality industry since it was founded, with clients on six different continents. In 2014, the company was awarded Overall Best Mobile App in Hospitality from the Travel Weekly Magellan Awards.

Delivery of the Apple Watch will begin on April 24.