Intelity Asks: 'Are You Embracing Modern Technology?'
June 21, 2017 12:50pm
HITEC education session titled “Mobile Apps – Embracing Modern Technology” to spotlight how mobile apps are changing the customer experience and improving hotel-to-guest communications
Visit Intelity in Booth #722 at HITEC, June 27 to 29, at the Metro Toronto Convention Centre
[Orlando, Fla. – June 21, 2017] — With HITEC (Hospitality Industry Technology Exposition & Conference) on the horizon, technology for hotels is top of mind. But, are hoteliers really embracing the technologies that today’s modern travelers are expecting? According to the 2017 Lodging Technology Study, about a third of hotels (33%) plan to upgrade their current mobile app this year, and a few more (7%) will roll out an app for the first time. This begs another question, “what is the other 60% doing to meet guests’ growing demands for mobile interaction?”
In a concurrent session titled “Mobile Apps – Embracing Modern Technology,” a panel of hospitality experts will discuss how mobile apps are changing the customer experience and allowing guests a convenient alternative for those who prefer a self-service interaction. Moderated by Ted Horner, Owner of E Horner & Associates, an information technology and services consultancy, this session will analyze which apps are best suited to meet guests' needs, identify how hotels can modernize services and increase revenues with a mobile app platform, and spotlight best practices where apps are bridging the communications gap between guests and hotels before, during and after their stays.
“Mobile Apps – Embracing Modern Technology” will be held on Wednesday, June 28, from 3:45 p.m. to 4:45 p.m. at the Metro Toronto Convention Centre. On the panel are Gregg Hopkins, chief sales and marketing officer at Intelity; Jai Govindani, CTO at Red Planet Hotels; Alexander Shashou, co-founder and CEO at ALICE; and Lyle Worthington, CIO at The Student Hotel and the current HFTP Global President.
“This session will inform hoteliers about the value of mobility as a key component to delivering on what guests are expecting,” Hopkins said. “Apps are not going anywhere. However, that doesn’t preclude additional, new channels from entering the marketplace. At a minimum, an app should serve two primary purposes: 1) serve as an information resource for travelers, and 2) serve a channel to enable one-to-one communications between the hotel and guest.”
Apps have evolved from a marketing tool to an operations tool, he said. Today, they are facilitating reservations, mobile check-in and check-out, service requests, in-room dining and much more.
“The key role of a mobile app today is to create frictionless guest experiences, whether they are confined to the guestroom or property or follow the guest throughout their journey,” he says. “Mobile apps make booking easier and they streamline the check-in/-out process. They help track loyalty rewards and increased options and choices for users before/during their stay and for future stays.”
Hopkins brings more than 30 years of varied international experience in hospitality and technology. A co-founder of Libra OnDemand, a hospitality-specific CRM solution, he worked with various hospitality enterprise property management, sales and catering, CRM, central reservation system providers, online travel agencies, and destination vacation portal solutions. He is also involved on committees or as a board member of select industry associations (MPI Foundation, HFTP, Rosen College of Hospitality Management).
“When it comes to mobile apps, Intelity is a leader in delivering solutions that strengthen the relationship between hotels and their guests,” Hopkins said. “In this session, hoteliers will learn why mobile apps are becoming ‘the new standard’ for guest service. Whether its enabling guests to personalize and define their own experiences . . . providing a constant, direct line of communication between travelers and properties . . . or delivering back-end management tools for driving business intelligence and staff controls, mobile apps are here to stay.
“If you’re among the 60% of hoteliers not leveraging mobile apps at your properties or using a mobile app with limited functionality, I encourage you to attend this session,” he added. “To see the depths of what mobile apps can do for your hotel, including providing a single, complete platform, stop by the Intelity Booth #722. We’ll make you believers.”
For more information about Intelity’s solutions for the hospitality industry, click here.
Intelity, headquartered in Orlando, Florida, is the creator of the world's first and most widely used integrated guest services platform, ICE (Interactive Customer Experience™). With certified integrations to all major hotel back-end management systems (POS, PMS, Ticketing, Spa and Room Controls), Intelity's ICE is a centralized property-automation system that delivers concierge-level services, guest request tracking and fulfillment, business-intelligence analytics, marketing/messaging capabilities, and a full content management system. Since beginning operations in 2007, the Inc. 5000 company has gained a reputation as a leader in hospitality technology with installations across six continents, including most major brands and many celebrated independent properties. Intelity recently received Best Mobile App in Hospitality from Travel Weekly’s Magellan Awards and World’s Leading Hotel Brand App from the World Travel Awards. For more information, please call 1-888-RevPAR-1 (1-888-738-7271) or visit www.intelitycorp.com.
Contact: Gregg Hopkins
Contact: Barb Worcester
Why Boston’s Best Hotel Decided to Give Its Staff an Upgrade
SKYE Hotel Suites Parramatta Partners with Intelity and ASSA ABLOY Hospitality to Implement Digital Key Functionality
Amsterdam Manor Beach Resort Improves Staff Communication by Over 60%
What a Popular Weather Chatbot Can Teach the Hospitality Industry About Guest Messaging
Hotel Operations Platform ALICE Wins the TECHPitch For Most Innovative Hotel Technology at HX 2017
Intelity Adds Mobile F&B Delivery App to ICE Platform
Hospitality Technology Sales & Media Specialist Leigh Sansone Joins ALICE to Continue Company Expansion into the Midwest
Two of Mexico’s Premier Luxury Hotel Groups Trade Their Radios and Spreadsheets for a Technology Platform
Interview: StayNTouch CEO on How Our Digital Life Has Profoundly Impacted Our Expectations of Everything
The Hotel Owner's Playbook for Choosing the Right Technology Systems
Intelity Continues Strong Growth Trajectory with New Customers in 2017
Guests At The Greenwich Hotel Have A New Way To Get In Touch With The Front Desk
How Hotel Technology Helps This Historic Hudson Valley Inn Do Everything From Feeding Their Geese to Turning Their Rooms
The Big Hotel Technology Debate: One-Stop Shop vs. Best-of-Breed
Intelity Cites 5 Benefits of Budgeting for Mobile Device Management in 2018
‘SKYE’ Is the Limit for McLaren’s New Prestige Parramatta Hotel Project
HEBS Digital Wins 5 WebAwards for Industry-Leading Technology and Design
Intelity Mobile Messaging System FREE to Qualified Hotels
How to Keep the Heart of Your Hotel Beating
Intelity is Helping Hotels Meet Travelers’ Mobile Demands
Please login or register to post a comment.