Integrated Hospitality Marketing App Provides Superior Customization, Increased RevPAR
July 22, 2015 2:14pm
MYRTLE BEACH, S.C., July 22, 2015 – Travellers today want a mobile tool that creates a simple and efficient way to find and book vacations. In fact, TripAdvisor reported about 42 percent of travellers are currently using their phones to plan or book a trip with another 34 percent looking for other features such as mobile check in and the ability to upgrade their stays from their devices.
To address this growing trend, Fuel, the travel and tourism industry experts on a mission to simplify hotel marketing, has launched Guest Express, a simple and effective guest experience and marketing app for the hospitality industry. The app is designed to fit a property’s specific needs through a customizable design that matches desired branding and increases revenue per guest by promoting the hotel’s unique on-site offerings.
The Guest Express mobile app serves both hotel guests and owners with a mobile solution for easier check-ins and check-outs, while also providing intelligent guest communication. The app also drives revenue through flash sales, room upgrades and in-app guest service purchases.
The app, unveiled at HITEC 2015 last month in Austin, features an innovative design that enables custom branding, seamless integration with a property’s PMS, push-notification messaging, real-time analytics insight and tailored in-app purchasing options. These features, along with a world-class content management system and cutting edge audience segmentation platform, put the Guest Express app head and shoulders above the competition.
“Guest Express is the Swiss army knife of mobile apps – it’s your app, the way you want it,” said Stuart Butler, chief operating officer at Fuel. “This is the most innovative and flexible mobile app available for the hotel industry. We noticed this differentiator immediately when we were at HITEC. This is not your typical out-of-the-box app; it is better than anything else on the market because of the level of customization that it allows. Property owners can publish any content on our Guest Express app.”
Along with the app’s superior customization, it automatically updates with any change the user makes through the CMS. Property owners can make real-time changes without requiring its guests to download updates from app stores.
“We designed this app with revenue generation in mind,” Butler added. “The app creates a one-to-one connection between the property staff and guests, allowing for more intelligent communication that can lead to smarter marketing initiatives and ultimately, increased revenue.”
For more information about the world’s most simple and effective marketing app for hotels visit Fuel’s website at www.fueltravel.com, or call us at 844-859-8868.
To learn more about what Fuel and take travel marketing to the next level, call (843) 839-1456, visit our website or check us out on Facebook, Twitter, Instagram and Google+.
Contact: Malorie Pastor
Contact: Paul Hughes
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