IHG Signs Eight New Holiday Inn & Holiday Inn Express Hotels to the Brand Family in Germany
March 7, 2017 1:02pm
Announcement, made at the International Hotel Investment Forum (IHIF), follows the news that IHG achieved record signings in 2016 and now has more than 100 hotels either in the pipeline or in operation in the market
InterContinental Hotels Group (IHG®), one of the world’s leading hotel companies, has today announced the signing of eight new hotels within the Holiday Inn® brand family in Germany.
The announcement comes as IHG has recently reported a strong year for the market, and three consecutive record years of signings, including 17 hotels in 2016. One of the key drivers of IHG’s success in the region has been working with Multiple Development Agreement (MDA) partners to develop in locations where there is guest demand.
Martin Bowen, Vice President, Development, Germany, said: “We have a tailored offer for the German market, and this has paid off. Several of these new hotels are all with long-standing MDA partners who have established relationships with IHG, and understand the returns both Holiday Inn® and Holiday Inn Express® deliver.”
Germany, which was one of the top ten regions for inbound travel in 2016*, is a competitive market in which IHG has already made a significant impact. 57% of the market is still unbranded*, meaning there remain plenty of growth opportunities in the market, particularly within the midscale sector, IHG’s growth engine.
All the new hotels will feature the innovations developed as part of the Holiday Inn brand family transformation. For Holiday Inn, this includes the Open Lobby, in which guests can enjoy dwell-time in the merged restaurant, bar and lounge area. Holiday Inn Express hotels will feature the next-generation room design, which, based on guest insight has revolutionised the design of our public spaces and guest rooms, improved service delivery, and introduced new technology to enhance guest service.
Germany is IHG’s second biggest market in Europe with 69 hotels and 38 in the pipeline.
The hotels signed are:
Holiday Inn® Munich – North and Holiday Inn Express® Munich - North (Ingolstaedter Strasse) which will be run as a dual branded property. Both hotels are part of Primestar Hospitality multiple development agreement. Holiday Inn Munich – North will feature 156 rooms, a gym, 11 meeting rooms and four smaller meeting spaces, and Holiday Inn Express Munich North (Ingolstaedter Strasse) will feature 236 rooms. The property will have a shared restaurant and will benefit from being just a few kilometres away from the Allianz Arena and BMW Museum.
Holiday Inn Express® Berlin - City Kurfuerstendamm is one of two hotels signed with partners Foremost Hospitality GmbH. The hotel, which will feature the next-generation room design in each of its 177 rooms, will be open in the heart of the former West Berlin and only a few minutes away from one of Berlin´s main shopping districts, the Kurfürstendamm.
Also signed with Foremost Hospitality is Holiday Inn Express® Leipzig - City Hauptbahnhof (Brandenburgerstr). The 168-room hotel will be located next to Leipzig central station, the most important rail hub in Eastern Germany. It will be 10-15 minutes’ walk away from downtown Leipzig and the city’s university. Automotive manufacturers BMW and Porsche are also based in the area.
Holiday Inn Express® Fürth, which has been signed with tristar GmbH, will be situated opposite the city’s Stadthalle auditorium and within walking distance of restaurants, pubs and the main station, but also close to the businesses based in the city. The new build will feature next-generation rooms and a refurbished lobby and ample car-parking space. IHG also signed Holiday Inn Express® Saarbrücken, a 163 room conversion of a post-war office building. The hotel will feature two large meeting areas and ample car-parking space.
As part of a 20 hotel MDA with one of largest hotel groups in Germany, NOVUM Hotel Group, IHG has also signed Holiday Inn Express® Erlangen, close to the Erlangen city centre. The 186-room new build property will be will be within walking distance of the main train station and is part of a wider urban development with access to residential and shopping facilities.
In its first partnership with IHG, IFA Immobilien has signed Holiday Inn® Express Merzig, a unique 86 room new build hotel, located within a new business park with direct access from the motorway. Within walking distance to the town centre and the Yachting Club Merzig, the hotel will be the ideal choice for both business and leisure travellers.
holiday inn express
IHG® (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is a global organisation with a broad portfolio of hotel brands, including InterContinental® Hotels & Resorts, Kimpton® Hotels & Restaurants, Hotel Indigo®, EVEN® Hotels, HUALUXE® Hotels and Resorts, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels & Resorts, Holiday Inn Express®, Staybridge Suites® and Candlewood Suites®.
IHG franchises, leases, manages or owns nearly 5,200 hotels and 770,000 guest rooms in almost 100 countries, with nearly 1,500 hotels in its development pipeline. IHG also manages IHG® Rewards Club, the world’s first and largest hotel loyalty programme with more than 100 million enrolled members worldwide.
InterContinental Hotels Group PLC is the Group’s holding company and is incorporated in Great Britain and registered in England and Wales. More than 350,000 people work across IHG’s hotels and corporate offices globally.
Visit www.ihg.com for hotel information and reservations and www.ihgrewardsclub.com for more on IHG Rewards Club. For our latest news, visit: www.ihg.com/media.
Contact: Iman Denney-Brown
+44 (0) 1895 512 267
Contact: Meera Thakkar
+44 (0) 1895 512 938
ANA InterContinental Beppu Resort & Spa to Open in 2019 Marking Japan's First Luxury Onsen Resort
IHG to Launch New Midscale Brand With Details to Be Revealed Later This Year
IHG and Pro-invest to Bring Holiday Inn Express to the Heart of Melbourne with 2020 Opening of Holiday Inn Express Melbourne Little Collins
IHG Reports Q1 2017 Global Comparable RevPAR Increased 2.7%; Enhanced Global Scale 3.4% by Opening 7K Rooms
Richard Solomons, IHG's Chief Executive Officer to Retire and to be Succeeded by Keith Barr, Chief Commercial Officer
IHG and Graves Hospitality Reach Construction Milestone at InterContinental Hotel Coming to Minneapolis-St. Paul International Airport
IHG Signs with Grucaba SAC for New-Build Holiday Inn Property in Lima, Peru
IHG Notifies Guests of Payment Card Incident at IHG-Branded Franchise Hotel Locations in the Americas Region
IHG® Appoints Rajit Sukumaran as Chief Development Officer in AMEA
IHG Signs with VHM Hotel Management to Develop Holiday Inn Warsaw West Station in Poland
IHG® Notifies Guests of Payment Card Incident at 12 Properties in the Americas
InterContinental Hotels Group Appoints Sudeep Jain as Vice President, Development, South West Asia
IHG® Challenges Brands to Address the Needs of the Uncompromising Customer in the ‘Age of I’
Lao International Development & IHG Enter Agreement for New Build InterContinental Vientiane in Laos
IHG Reports Q3 2016 Results: Slow but Steady Growth with a 1.3% Increase in RevPar
IHG Signs with Amapa Group to Convert Historic Palace Building into Hotel Indigo in Milan's Duomo Neighborhood
IHG Appoints Michael Zager Vice President, Operations, Continental Europe
IHG and NOVUM Hotel Group Sign Landmark Deal to Develop 20 Hotels Across Europe
IHG and HPL Partner to Bring InterContinental Resort to Maldives' Island of Maamunagau
IHG Appoints Ranjay Radhakrishnan Chief Human Resources Officer
Please login or register to post a comment.