IHG and NOVUM Hotel Group Sign Landmark Deal to Develop 20 Hotels Across Europe
October 3, 2016 10:39am
InterContinental Hotels Group (IHG), one of the world’s leading hotel companies, and NOVUM Hotel Group, (NOVUM Group), one of the largest hotel groups in Germany, have today announced the signing of a Multiple Development Agreement (MDA) spanning 20 hotels across Europe in markets such as Germany, Austria and Netherlands. The MDA is the first venture together between both companies.
IHG currently has over 650 hotels in Europe, including 64 hotels in Germany, and is going from strength to strength in a market that is seeing continued expansion.
Hamburg based NOVUM Hotel Group currently has 99 hotels across Germany including their own brand hotels, and those developed in partnership with IHG will be franchised.
Rob Shepherd, Chief Development Officer, IHG, Europe, said: “Europe is growing at pace and we are well positioned to take advantage of the appetite for branded growth. We cannot wait to kick off the beginning of this long-term partnership with NOVUM Group.”
David Etmenan, Chief Executive Officer & Owner, NOVUM Group, adds: “Franchise partnerships are of particular importance to our international expansion and we see IHG and its winning portfolio of brands as the optimal way to gain ground and advance our European expansion strategy.”
Both IHG and NOVUM Hotel Group will be at Expo Real, Munich from 4-6th October. The NOVUM Hotel Group will be located in hall C2 at stand 130 and IHG in hall C2 at stand 222.
novum hotel group
IHG® (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is a global organisation with a broad portfolio of hotel brands, including InterContinental® Hotels & Resorts, Kimpton® Hotels & Restaurants, HUALUXE® Hotels and Resorts, Crowne Plaza® Hotels & Resorts, Hotel Indigo®, EVEN® Hotels, Holiday Inn® Hotels & Resorts, Holiday Inn Express®, Staybridge Suites® and Candlewood Suites®.
IHG franchises, leases, manages or owns more than 5,000 hotels and nearly 750,000 guest rooms in almost 100 countries, with more than 1,400 hotels in its development pipeline. IHG also manages IHG® Rewards Club, the world’s first and largest hotel loyalty programme with more than 96 million members worldwide.
InterContinental Hotels Group PLC is the Group’s holding company and is incorporated in Great Britain and registered in England and Wales. More than 350,000 people work across IHG’s hotels and corporate offices globally.
Visit www.ihg.com for hotel information and reservations and www.ihgrewardsclub.com for more on IHG Rewards Club. For our latest news, visit: www.ihg.com/media.
Contact: Iman Denney-Brown
+44 (0) 1895 512 267
Contact: Gemma Bull
+44 (0) 1895 512 084
ANA InterContinental Beppu Resort & Spa to Open in 2019 Marking Japan's First Luxury Onsen Resort
IHG to Launch New Midscale Brand With Details to Be Revealed Later This Year
IHG and Pro-invest to Bring Holiday Inn Express to the Heart of Melbourne with 2020 Opening of Holiday Inn Express Melbourne Little Collins
IHG Reports Q1 2017 Global Comparable RevPAR Increased 2.7%; Enhanced Global Scale 3.4% by Opening 7K Rooms
Richard Solomons, IHG's Chief Executive Officer to Retire and to be Succeeded by Keith Barr, Chief Commercial Officer
IHG and Graves Hospitality Reach Construction Milestone at InterContinental Hotel Coming to Minneapolis-St. Paul International Airport
IHG Signs with Grucaba SAC for New-Build Holiday Inn Property in Lima, Peru
niu, NOVUM Hotel Group’s First Company-Owned Brand, to Rise in Halle, Germany in Partnership with GP Papenburg Hochbau
IHG Notifies Guests of Payment Card Incident at IHG-Branded Franchise Hotel Locations in the Americas Region
IHG® Appoints Rajit Sukumaran as Chief Development Officer in AMEA
IHG Signs with VHM Hotel Management to Develop Holiday Inn Warsaw West Station in Poland
IHG Signs Eight New Holiday Inn & Holiday Inn Express Hotels to the Brand Family in Germany
NOVUM Hotel Group Launches “niu” Brand: Novelty. Innovation. Urbanity. = niu
IHG® Notifies Guests of Payment Card Incident at 12 Properties in the Americas
InterContinental Hotels Group Appoints Sudeep Jain as Vice President, Development, South West Asia
NOVUM Hotel Group and IMMOFINANZ Plan New Holiday Inn for Expanding Business Park Vienna, Opening 2019 in Austria's Capital City
IHG® Challenges Brands to Address the Needs of the Uncompromising Customer in the ‘Age of I’
Novum Hotel Group Plans Novum Style Hotel in Mannheim, Germany in Cooperation with GBI AG
NOVUM Hotel Group and GBI AG to Develop 352-Room Hotel in Frankfurt, Germany
Lao International Development & IHG Enter Agreement for New Build InterContinental Vientiane in Laos
Please login or register to post a comment.