Close

Cart

Total $0.00

Checkout
  • Multiple Development Agreement will see the companies develop winning portfolio of brands across Europe 
     
  • This is NOVUM Hotel Group and IHG’s first MDA together 
     

InterContinental Hotels Group (IHG), one of the world’s leading hotel companies, and NOVUM Hotel Group, (NOVUM Group), one of the largest hotel groups in Germany, have today announced the signing of a Multiple Development Agreement (MDA) spanning 20 hotels across Europe in markets such as Germany, Austria and Netherlands. The MDA is the first venture together between both companies. 

IHG currently has over 650 hotels in Europe, including 64 hotels in Germany, and is going from strength to strength in a market that is seeing continued expansion. 

Hamburg based NOVUM Hotel Group currently has 99 hotels across Germany including their own brand hotels, and those developed in partnership with IHG will be franchised. 

Rob Shepherd, Chief Development Officer, IHG, Europe, said:Europe is growing at pace and we are well positioned to take advantage of the appetite for branded growth. We cannot wait to kick off the beginning of this long-term partnership with NOVUM Group.”

David Etmenan, Chief Executive Officer & Owner, NOVUM Group, adds: “Franchise partnerships are of particular importance to our international expansion and we see IHG and its winning portfolio of brands as the optimal way to gain ground and advance our European expansion strategy.”

Both IHG and NOVUM Hotel Group will be at Expo Real, Munich from 4-6th October. The NOVUM Hotel Group will be located in hall C2 at stand 130 and IHG in hall C2 at stand 222.  

About IHG

IHG® (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is a global organisation with a broad portfolio of hotel brands, including InterContinental® Hotels & Resorts, Kimpton® Hotels & Restaurants, HUALUXE® Hotels and Resorts, Crowne Plaza® Hotels & Resorts, Hotel Indigo®, EVEN® Hotels, Holiday Inn® Hotels & Resorts, Holiday Inn Express®, Staybridge Suites® and Candlewood Suites®.
IHG franchises, leases, manages or owns more than 5,000 hotels and nearly 750,000 guest rooms in almost 100 countries, with more than 1,400 hotels in its development pipeline. IHG also manages IHG® Rewards Club, the world’s first and largest hotel loyalty programme with more than 96 million members worldwide.

InterContinental Hotels Group PLC is the Group’s holding company and is incorporated in Great Britain and registered in England and Wales. More than 350,000 people work across IHG’s hotels and corporate offices globally.

Visit www.ihg.com for hotel information and reservations and www.ihgrewardsclub.com for more on IHG Rewards Club. For our latest news, visit: www.ihg.com/media.

Contact: Iman Denney-Brown

iman.denneybrown@ihg.com / +44 (0) 1895 512 267

Contact: Gemma Bull

gemma.bull@ihg.com / +44 (0) 1895 512 084

Related News

IHG, Along With Al-Futtaim, Open the Holiday Inn Dubai Festival City and Enter Agreement for New Staybridge Suites Dubai Festival City

IHG® Signs Agreement With Al Hokair Hospitality for Development of at Least 10 Holiday Inn Express® Hotels in Saudi Arabia

IHG Signs With Roquebrook for Hotel Indigo Gibraltar, an Adaptive Re-Use Project in Spain

Completing Conversion, Interstate Europe Opens Hotel Indigo Durham with Paul Borg as General Manager

IHG Signs With Watson Elite for Hotel Indigo Sydney Central Set to Open in 2021

In Partnership With Tanmiyat Real Estate, IHG to Rebrand Qatar's M Doha Hotel as Crowne Plaza Doha West Bay

IHG Acquires 51% Stake in Regent Hotels & Resorts Through Joint Venture With Formosa for $39 Million

Kyren Group and IHG to Reintroduce Crowne Plaza to Australia with Development of the Crowne Plaza® Adelaide

Research Reveals the Misconceptions Turning Young Brits Away From Hospitality Careers

DUR Hospitality, Via a Franchise Agreement with IHG, to Rebrand Riyadh Palace Hotel as Crowne Plaza Riyadh Palace

Investing Into Brands of the Future

Holiday Inn Express® Moscow – Sheremetyevo Airport Opens in Russia

IHG Appoints Karin Sheppard as Managing Director for Europe

NOVUM Hospitality Signs with Toka Immobilien for 170-Key niu hotel in Grenzach-Wyhlen, Germany

The Provenance Chain: Uncovering the Connection Between Provenance and Sustainable Growth

NOVUM Hospitality Acquires Conference Hotel in Frankfurt-Niederrad to Become Crowne Plaza Frankfurt Congress Hotel

IHG Signs with Cornerstone Partners Group for Kimpton Taipei Marking Brand First in Taiwan

Aramark Completes Purchase of Avendra for $1,350 Million

HK CTS Hotels and Kew Green Hotels Partner with IHG to Manage Hotels in Mainland China

IHG Celebrates Groundbreaking of New Brand, avid™ hotels, in Oklahoma City

All News »

Please login or register to post a comment.