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HSMAI Revenue Optimization Conference (ROC) slated for June 22

(McLean, Va., June 7, 2016) The Hospitality Sales & Marketing Association (HSMAI) announces its 13th annual Revenue Optimization Conference (ROC) Americas on June 22 in New Orleans. The event will be co-located with the HITEC 2016 conference.

ROC will focus on The Many Faces of Revenue Management. To be successful in hotels today, a revenue management leader must master many roles: analyst, strategist, tactician, communicator, thought leader, team builder, data advocate, distribution specialist, digital marketer, and more. This event will deliver the insights and expertise for revenue management professionals to develop skills and talents to succeed at optimizing their organization’s revenue.

“HSMAI’s ROC has been the place where hotel revenue leaders meet for education, collaboration, and innovation,” said Robert A. Gilbert, CHME, CHBA, president and CEO of HSMAI. “This year we look forward to welcoming more than 500 industry professionals who are the catalysts of revenue optimization in their organizations.”

There are many new elements to this year’s event, including a change to Wednesday from the traditional Monday schedule.

Other new elements include:

Pre-Conference Tuesday is filled with opportunities to learn and network

  • 3 afternoon workshops to choose from (included in ROC registration)
  • Community service project to benefit our host city while giving you the chance to connect with other attendees (included in ROC registration)
  • 2-hour session of research presentations from faculty on emerging issues in RM and Marketing  (included in ROC registration)
  • CRME Review Course & Exam (separate fee required)
  • CHDM Review Course & Exam (separate fee required)

Fifteen breakout session organized in 2 tracks
Three options will be offered during each block of breakout sessions and will be organized into a “Thought Leadership & Trends” track and a “Tactical/Practical” track.

Access to HITEC exhibit hall…and general sessions
For qualified ROC registrants, HITEC will provide one complimentary, non-transferable registration which entitles the recipient to three days of the exposition, access to exhibitor tutorials, TechTalks, and the HITEC keynote sessions. 

Thom Singer will be the ROC emcee and “conference catalyst”
Singer will be the catalyst for helping attendees makes meaningful connections at ROC through his unique approach to getting people to engage more and maximize their experience.

Awards Ceremony
A new awards ceremony immediately following lunch will shine the spotlight on the incredible talent and accomplishments of revenue management leaders.  We will honor the Vanguard Award honoree for lifetime achievement in revenue management, the Revenue Management Professionals of the Year, co-sponsored by Rainmaker, and the Certified Revenue Management Executives (CRMEs) in attendance.

Opportunity to Engage Online Before, During, and After ROC
A new online community will be a place to stay in touch with fellow conference attendees through the year and take part in discussions around conference topics.

New Orleans!
For the first time, ROC will be in the Big Easy – a beautiful centuries old city with a vibrant music scene, incredible cuisine, and invigorating culture.

HSMAI thanks it’s Preferred Partner: IDeaS; Platinum Partners: Duetto, GroupRevMax, Rainmaker; and Silver Partners:, HeBS Digital, infor,, LODGIQ, Milestone, STR, Tambourine, and TravelClick.

To learn more about this event, visit the Revenue Optimization Conference website


The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI’s MEETAdrian Awards, and Revenue Optimization Conference. HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at, and

Contact: Shawn Taylor Zelman / 703-506-3280

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