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Private curated tour for hotel executives will be featured

(McLean, Va., October 19, 2015) The Hospitality Sales & Marketing Association is partnering with the Consumer Electronics Association to produce an HSMAI Executive T.H.I.N.K. (Travel & Hospitality Innovation, Networking & Knowledge) program – a private curated tour for hotel executives at the 2016 International Consumer Electronics Show in Las Vegas, Nevada, on January 6-9, 2016.


HSMAI Executive T.H.I.N.K. was developed at the request of a number of hospitality executives who would not otherwise have the opportunity to attend this unique showcase of emerging technology. The program consists of two tours where HSMAI and a CEA economist will schedule demonstrations with companies who create the latest in lifestyle technologies, which may have future implications on consumer behavior and ultimately, the hospitality and travel industry.


“Attendees of HSMAI Executive T.H.I.N.K. will have the unique opportunity to receive insights into consumer behavior and discuss their views on potential implications for the hotel guest and the hospitality industry of the future,” said Robert A. Gilbert, CHME, CHBA, president and CEO, HSMAI. “HSMAI Executive T.H.I.N.K. is designed to position chief marketing and chief digital officers as industry experts by delivering the latest in lifestyle technologies and featuring hundreds of global, innovative companies.”


The first tour at CES Tech West showcases some of the most celebrated and trending technologies. This area features the newest innovations in lifestyle technologies, including digital fitness and health tech, the Internet of things, and other high-growth product categories changing the way we live, work, and play. CES Tech West is also home to the startup community, including 400 new and pioneering companies.


The second tour at CES Tech East is home to an array of innovative product categories, running the gamut from audio, video, and wireless, to all things “i,” wireless and more. CES Tech East features more than 800 international exhibitors showcasing the latest technologies and products from around the world.

A limited number of scholarships are available for hotel company executives to attend.


View the full HSMAI Executive T.H.I.N.K. schedule for additional information and to register.


The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI’s MEETAdrian Awards, and Revenue Optimization Conference. HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at and

Contact: Elizabeth Johnson

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