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The Hospitality Sales and Marketing Association International (HSMAI) is pleased to announce the staff appointment of Alison Francis-Smith, vice president of customer relations at Hospitality Pulse, as the HSMAI Las Vegas Managing Director. Francis-Smith’s responsibilities will include educational programming and membership strategy for HSMAI Las Vegas.

Francis-Smith is an accomplished meeting industry professional with more than 20 years experience covering the U.S. and U.K. markets. She has extensive knowledge of relationship management, sales, training, product development and hospitality technology, and hotel operations. Most recently, Francis-Smith served as director of strategic accounts for Gaming North America, Nor1 Inc. She has held previous positions at Par Springer Miller, Sabre Hospitality Solutions, Agilysys Inc., Guestline Ltd, and Hotel Information Systems.

“As a member of HSMAI Las Vegas’s Board of Directors, I am excited to have Alison joining our chapter management and looking forward to her help in continuing to grow our membership and advance our educational programming,” said Chris Flatt, EVP of Hotel Sales & Marketing, Wynn Las Vegas and Encore. “Her extensive hospitality technology background will complement our current programs and help us all better understand, implement, and maximize today’s new technology to grow our business and our results.”  

HSMAI Las Vegas will host its next education event, Building Your Sales Pipeline, on May 25 at Wynn Las Vegas. For more information on the HSMAI Las Vegas Chapter, visit


The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI ROCET, Adrian Awards, and Revenue Optimization Conference. Founded in 1927 and celebrating 90 years in 2017, HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at,,, and

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