Close

Cart

Total $0.00

Checkout

By Mariana Safer and Carmine Fischetti

The Hotel Yearbook has just released its 2017 Special Edition on Digital Marketing, featuring expert insight from hospitality industry leaders, and HeBS Digital is proud to be featured in this year’s publication. In “Smart Data Marketing in Hospitality: The Secret to Maximizing Direct Bookings”, Max Starkov, President & CEO, and Margaret Mastrogiacomo, Senior Director Creative Strategy of HeBS Digital, outline the steps hoteliers can take to close the 360-degree customer engagement, retention & acquisition cycle and boost direct bookings.

Starkov and Mastrogiacomo discuss how Smart Data Marketing balances the knowledge about the hotel’s property’s past guests (CRM Data) and knowledge about online travelers that are planning to travel to the property’s destination (Intent Data) to “make the most” of past, present, and future customer data and generate the highest number of direct bookings, and ultimately reach the hotel’s best guest. While retaining past guests, frequent guests, and loyalty members is imperative, hoteliers that are not utilizing real-time, Intent Data are missing serious revenue opportunities to expand and “replenish” their existing customer base on an ongoing basis.

The Hotel Yearbook prepares hoteliers for the upcoming year by highlighting industry trends and providing seasoned insight and actionable guidance from industry experts. In its 2017 edition, The Hotel Yearbook focuses on Digital Marketing, and features 36 executives, analysts, and consultants working in Digital Marketing all over the world.

Click here to download “Smart Data Marketing in Hospitality: The Secret to Maximizing Direct Bookings” in the 2017 Hotel Yearbook Special Edition on Digital Marketing.

About HeBS Digital

Founded in 2001, HeBS Digital helps hoteliers around the globe drastically increase direct bookings and lower overall distribution costs by deploying industry best-of-breed digital technology, consulting and marketing (www.hebsdigital.com).

The firm is headquartered in New York City and has offices in Las Vegas, Europe, and Asia Pacific. HeBS Digital’s technology, website design and digital marketing services have won more than 400 prestigious industry awards, including World Travel Awards, HSMAI Adrian Awards, Stevie Awards (American Business Awards), W3 Awards, WebAwards, Travel Weekly’s Magellan Awards, Summit International Awards, Interactive Media Awards, and IAC Awards.

A diverse client portfolio of top-tier major luxury and boutique hotel chains, independent hotels, resorts and casinos, franchised properties and hotel management companies, convention centers, spas, restaurants and bars, DMO and tourist offices across the globe are all benefiting from HeBS Digital’s direct online channel strategy and digital marketing expertise.

The HeBS Digital team is comprised of thought leaders, a truly diverse team of experts comprised of over 33 nationalities speaking over 22 languages. The team’s singular focus has always been and still is to help hoteliers maximize revenues from the Direct Online Channel – the most profitable channel for hoteliers today. Contact HeBS Digital’s consultants at 1 (800) 649-5076 (North America), +44 (0) 7730 779 213 (LONDON), +64 (0) 9 889 8489 (APAC), or success@hebsdigital.com.  

Contact: Samra Seifu

Samra@hebsdigital.com / 212-782-3779

Related News

HeBS Digital’s Parent Company, Hotel360 Technologies, Acquires Serenata IntraWare to Create the Industry’s First Fully Integrated Past/Future Guest Engagement & Acquisition Platform

HeBS Digital Opens New London Office; Strengthens Commitment to Growing Direct Bookings for European Hoteliers

Cloud5 Expands Direct Reservations Services with New Contact Center in Puerto Rico

HeBS Digital Opens Singapore Office; Brings ‘Book Direct’ Footprint into Asia Pacific Region

The Independent Hotel’s Guide to Engaging and Retaining Guests

Year in Review: HeBS Digital Achieved 2200% ROI and an Average Direct Distribution Cost of 4.5% for Its Hotel Partners in 2016

HeBS Digital Recognized Among New York’s Fastest-Growing Companies in SmartCEO’s Future 50 Awards

HeBS Digital to Present on the Future of Data-Driven Marketing at the 2017 Smart Travel Data Summit North America Conference

HeBS Digital Offers Hoteliers a Guarantee to Lower Distribution Costs by 20%

Now Available for Download: HeBStrategy Q1 2017 Hotel Marketing, Technology, and Trends Whitepaper

HSMAI to Honor HeBS Digital with Nine HSMAI Adrian Awards, Including Two Gold

Winning the Direct Booking: A 2017 Action Plan to Combat the Effect of Airbnb on Your Hotel’s Bottom Line

The Smart Hotelier’s 2017 Top Ten Digital Technology & Marketing Resolutions

New Tilden Hotel Website Accentuates the Property’s Organic Aesthetic

BookingSuite Customers Only Have 10 Days Left Until They Lose Their Search Engine Marketing Solutions Provider

New Hotel ZaZa Website Showcases Artful Ambiance of Two Iconic Properties

HeBS Digital Celebrates 2016: A Year of Global Expansion, Technology Innovation & Industry Recognition

How to Jumpstart Your Hotel's Direct Bookings through Search Engine Marketing

New LUMA Hotel Times Square Website Embodies Flair of Iconic Neighborhood

Webinar Video Available: HeBS Digital Discusses the “Key Tools to Optimizing Direct Bookings and Lowering Distributions Costs”

All News »

Please login or register to post a comment.