How to Jumpstart Your Hotel’s Direct Bookings through Search Engine Marketing
December 28, 2016 5:43am
By Mariana Safer and Carmine Fischetti
The Hotel Yearbook has just released its 2017 Special Edition on Digital Marketing, featuring expert insight from hospitality industry leaders, and HeBS Digital is proud to be featured in this year’s publication. In “Smart Data Marketing in Hospitality: The Secret to Maximizing Direct Bookings”, Max Starkov, President & CEO, and Margaret Mastrogiacomo, Senior Director Creative Strategy of HeBS Digital, outline the steps hoteliers can take to close the 360-degree customer engagement, retention & acquisition cycle and boost direct bookings.
Starkov and Mastrogiacomo discuss how Smart Data Marketing balances the knowledge about the hotel’s property’s past guests (CRM Data) and knowledge about online travelers that are planning to travel to the property’s destination (Intent Data) to “make the most” of past, present, and future customer data and generate the highest number of direct bookings, and ultimately reach the hotel’s best guest. While retaining past guests, frequent guests, and loyalty members is imperative, hoteliers that are not utilizing real-time, Intent Data are missing serious revenue opportunities to expand and “replenish” their existing customer base on an ongoing basis.
The Hotel Yearbook prepares hoteliers for the upcoming year by highlighting industry trends and providing seasoned insight and actionable guidance from industry experts. In its 2017 edition, The Hotel Yearbook focuses on Digital Marketing, and features 36 executives, analysts, and consultants working in Digital Marketing all over the world.
Click here to download “Smart Data Marketing in Hospitality: The Secret to Maximizing Direct Bookings” in the 2017 Hotel Yearbook Special Edition on Digital Marketing.
Tags: search engine marketing,
Founded in 2001, HeBS Digital helps hoteliers around the globe drastically increase direct bookings and lower overall distribution costs by deploying industry best-of-breed digital technology, consulting and marketing (www.hebsdigital.com).
The firm is headquartered in New York City and has offices in Las Vegas, Europe, and Asia Pacific. HeBS Digital’s technology, website design and digital marketing services have won more than 400 prestigious industry awards, including World Travel Awards, HSMAI Adrian Awards, Stevie Awards (American Business Awards), W3 Awards, WebAwards, Travel Weekly’s Magellan Awards, Summit International Awards, Interactive Media Awards, and IAC Awards.
A diverse client portfolio of top-tier major luxury and boutique hotel chains, independent hotels, resorts and casinos, franchised properties and hotel management companies, convention centers, spas, restaurants and bars, DMO and tourist offices across the globe are all benefiting from HeBS Digital’s direct online channel strategy and digital marketing expertise.
The HeBS Digital team is comprised of thought leaders, a truly diverse team of experts comprised of over 33 nationalities speaking over 22 languages. The team’s singular focus has always been and still is to help hoteliers maximize revenues from the Direct Online Channel – the most profitable channel for hoteliers today. Contact HeBS Digital’s consultants at 1 (800) 649-5076 (North America), +44 (0) 7730 779 213 (LONDON), +64 (0) 9 889 8489 (APAC), or firstname.lastname@example.org.
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